As GoAuto's lead automotive journalist, O'Kane shapes conversations around commercial vehicle electrification and market strategy. His work combines razor-sharp technical analysis with actionable insights for businesses navigating Australia's evolving transportation landscape.
We've followed Tony O'Kane's evolution from digital news disruptor to one of Australia's most authoritative automotive voices. Beginning his career in online motoring journalism, O'Kane honed his analytical skills at Wheels Magazine before transitioning to leadership roles at GoAuto and CarsGuide. His 15-year journey reflects the industry's shift from print dominance to digital-first storytelling, with O'Kane consistently adapting to maintain relevance in a rapidly changing media landscape.
This June 2024 analysis demonstrates O'Kane's knack for identifying market gaps. By contrasting Ford Australia's EV-focused strategy with European PHEV adoption, he reveals the complex calculus behind powertrain decisions. The piece combines sales data analysis with interviews from industry insiders, creating a multidimensional view of commercial vehicle electrification challenges in the Australian context.
O'Kane's February 2024 deep dive into electric van economics redefined how small businesses evaluate vehicle TCO. Through detailed case studies comparing diesel and EV operating costs, he provided tradies with actionable financial models. The article's lasting impact is evident in its continued citation by industry analysts and fleet managers.
This March 2024 review showcases O'Kane's ability to balance technical analysis with consumer-focused insights. By testing the Wildtrak across diverse Australian terrains while analyzing its position in the competitive ute market, he created a blueprint for evaluating dual-purpose vehicles. The piece remains a benchmark for automotive journalists covering the work-recreation vehicle niche.
O'Kane prioritizes stories examining the real-world implications of EV adoption for Australian businesses. Successful pitches should include:
Manufacturer decisions regarding model lineups and technology adoption remain a core focus. Effective pitches should offer:
With Australia's unique dual-use vehicle market, O'Kane seeks stories exploring:
"O'Kane's work consistently bridges the gap between technical analysis and consumer needs, setting the standard for automotive journalism in the APAC region." - Australian Motoring Media Association
At PressContact, we aim to help you discover the most relevant journalists for your PR efforts. If you're looking to pitch to more journalists who write on Automotive, here are some other real estate journalist profiles you may find relevant:
