As Fitness Director for Men’s Health Australia and CEO of YOHKA Sports, Todd Liubinskas champions inclusive, evidence-based approaches to physical wellness. His work bridges elite athletics and everyday fitness, with a focus on breaking socioeconomic and ability-based barriers.
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Avoid: Diet trends, celebrity workout routines, or non-peer-reviewed supplements.
Todd Liubinskas has carved a unique niche as a health and wellness journalist, blending hands-on expertise in elite athletics with a passion for democratizing fitness. As Fitness Director for Men’s Health Australia since 2018, his work reaches over 2 million readers monthly, breaking down barriers to fitness through actionable content.
Liubinskas’ journey began in Sydney’s Inner West, where he grew up immersed in sports, competing in rugby union, league, and touch football. After graduating from Saint Patrick’s College Strathfield in 2001, he transitioned from semi-professional athletics to coaching, earning certifications in personal training and strength and conditioning. His early career saw him training elite teams like the Wallabies and NZ Rugby League, honing a methodology that prioritizes adaptability and mental resilience.
Liubinskas prioritizes stories that showcase accessibility in fitness, such as apps with adaptive workout tracking or gyms offering sliding-scale pricing. For example, his coverage of Let’s Get Going’s partnership with Cerebral Palsy Alliance [1][6] demonstrates his interest in scalable solutions. Pitches should include data on user engagement and testimonials from underrepresented groups.
Having designed programs for Westpac and Porsche [1][4], he seeks case studies on workplace initiatives that reduce burnout or improve productivity. A 2024 article on Unmind’s mental health platform [1] paired survey data with employee interviews, a model worth emulating. Avoid generic “wellness tips” in favor of measurable outcomes.
As YOHKA CEO, Liubinskas is amplifying events that blend physical challenges with team strategy [6]. Pitches might examine safety innovations in OCR gear or the rise of family-friendly races. He avoids covering extreme endurance events lacking inclusivity components.
Granted by Fitness Australia, this accolade recognized his Men’s Health series dismantling stereotypes around masculinity and mental health. The judging panel noted his unique ability to translate clinical research into relatable narratives, such as a viral piece on cortisol management for first responders.
Awarded by the NSW Office of Sport, this celebrated his nonprofit’s work training 500+ adults with disabilities. Programs like seated HIIT classes and sensory-friendly gym hours have been adopted nationwide, exemplifying his mantra: “Fitness isn’t about looks—it’s about belonging.”
“The most transformative workouts aren’t the ones that leave you exhausted; they’re the ones that leave you empowered.” — Todd Liubinskas, Men’s Health Australia
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