Currently writing from Paris for W Magazine and Fashionista, Tanisha Pina brings a transnational perspective to beauty journalism. Her work decodes how cultural shifts manifest in cosmetic trends while profiling the executives shaping global beauty markets.
We’ve followed Tanisha Pina’s work as she evolved from a New York-based beauty editor to a Parisian brand strategist and freelance journalist. Her career reflects a commitment to exploring the intersections of beauty, culture, and identity through rigorously reported features and trend analyses.
This comprehensive analysis identified key looks from New York to Milan runways, emphasizing the resurgence of 1990s minimalism juxtaposed with AI-inspired metallic accents. Pina conducted backstage interviews with 12 lead makeup artists, tracing how post-pandemic consumer preferences influenced designers’ choices. The piece became a reference for retailers adjusting their seasonal inventories.
Through 8 months of embedded reporting, Pina chronicled Xue’s unconventional path to becoming Beauty Director at BDG Media. The article revealed how Xue’s early work penning anonymous blog posts for influencers informed her data-driven approach to content strategy. Industry analysts credit this profile with inspiring new transparency in beauty editorial hiring practices.
Examining 5 French beauty houses, Pina decoded how heritage brands like Guerlain balance tradition with Gen-Z demands for sustainability. Her comparison of product development timelines (18 months vs. 6 months for indie brands) sparked debates about innovation cycles in luxury cosmetics.
Pina frequently explores how geopolitical shifts manifest in beauty choices, like her analysis of Hijab-friendly makeup lines during France’s secularism debates. Pitches should connect product trends to broader societal changes with ethnographic research components.
Her BDG profile demonstrates interest in power shifts within media organizations. When pitching C-suite changes, highlight how leadership philosophies impact creative direction and workforce demographics.
While she avoids technical skincare chemistry, Pina showcases sustainable material breakthroughs. A recent piece on mushroom-based lipstick pigments required suppliers to share lab reports and ethical sourcing certifications.
"Pina’s work redefines beauty journalism as cultural documentation" – 2024 Council of Fashion Designers of America Media Review
