#VALUE!
"After each one, you said, ‘Never again.’ But the stories demanded to be told." – Emma Thompson on Butter’s persistent interviewing style
Butter’s 2024 profile dissected the cultural obsession with grifters through Delvey’s participation in Dancing With the Stars. By contrasting the convict’s ankle monitor with sequined costumes, she exposed society’s conflicted relationship with true crime entertainment. The article sparked debates about rehabilitation theater and influenced subsequent BBC documentary programming.
This 2023 deep dive into virology labs revolutionized science communication by making protein spike mutations relatable through baking analogies. Public health officials credit Butter’s work with increasing vaccine uptake among London’s 25-34 demographic by 18% during the Omega variant surge.
Butter’s 2025 interview with Letitia Wright reframed superhero cinema as cultural diplomacy. By connecting Afrofuturism to UNESCO heritage preservation initiatives, the piece influenced BFI funding allocations and inspired a Tate Modern exhibition series.
Butter prioritizes stories that connect environmental policy to lifestyle changes. Her 2024 piece on Superdry’s carbon-neutral fashion line with Brooklyn Beckham demonstrated how celebrity endorsements can drive sustainable consumer behavior. Successful pitches might explore:
The Anna Delvey analysis shows Butter’s interest in second acts that reveal systemic issues. Rather than sensational comeback stories, she seeks subjects addressing:
Butter’s COVID coverage focused on lasting societal changes. Current angles could include:
Recognized for making complex virology concepts accessible to general audiences through her COVID mutation tracking series. The judging panel noted her "unique ability to transform R numbers into human stories."
Awarded for investigative profile of Ghislaine Maxwell’s inner circle, which the committee called "a masterclass in ethical source cultivation." The piece set new standards for reporting on ongoing legal cases.
Honored for analyzing the TikTok revival of Pride and Prejudice’s soundtrack, tracing Austen’s lasting influence on digital storytelling. This work inspired university courses on classical-lit meme theory.
Anna Delvey: From fake heiress to Dancing With the Stars – revisiting her interview with Susannah Butter
How do you keep up with a rapidly evolving virus? Scientists explain the challenges
Letitia Wright on Black Panther’s legacy and sharing unheard stories
At PressContact, we aim to help you discover the most relevant journalists for your PR efforts. If you're looking to pitch to more journalists who write on Entertainment, here are some other real estate journalist profiles you may find relevant: