Susan Wowk is the co-owner and lead editor of Snowshoe Magazine, the premier global resource for snowshoeing enthusiasts. Based in the United States, she covers:
Susan Wowk has carved a unique niche as a leading voice in snowshoeing and winter outdoor journalism. As co-owner and lead editor of Snowshoe Magazine, she has dedicated her career to promoting the sport’s accessibility, safety, and cultural significance. Her work blends practical guidance with a deep appreciation for nature, making her a trusted resource for enthusiasts and industry professionals alike.
Susan’s journey into snowshoeing began in 2015 when she and her husband Paul acquired Snowshoe Magazine. Initially newcomers to the sport, their passion grew into expertise, driven by firsthand experiences on trails across Northern Colorado and beyond. Under their leadership, the publication has become the global authority on snowshoeing, emphasizing inclusivity and environmental stewardship[4].
Co-authored with Jim Joque, this Brunton article demystifies navigation for winter adventurers. Susan emphasizes the importance of preparedness, drawing from her solo snowshoeing experiences in Wisconsin’s Big Eau Pleine region. The piece breaks down compass types, topographic map symbols, and route-planning strategies, reinforcing her commitment to safety education. Its step-by-step approach has become a staple for novice snowshoers[7].
In this Korn Ferry feature, Susan explores snowshoeing’s role in reconnecting with nature during isolation. She contrasts modern aluminum snowshoes with indigenous designs, weaving historical context into a narrative about mental wellness. The article’s blend of cultural history and practical advice underscores her ability to bridge niche topics with broader audience appeal[5].
This destination guide exemplifies Susan’s knack for curating accessible adventures. She details trail difficulty, scenic highlights, and local amenities, catering to families and seasoned hikers alike. By partnering with regional tourism boards, she amplifies lesser-known trails, driving economic support for rural communities[4].
Susan prioritizes stories that democratize snowshoeing, such as gear for plus-size adventurers or adaptive equipment for disabled athletes. Pitches should highlight products or initiatives that lower barriers to entry, backed by data or user testimonials. For example, her review of Four Kinds Of Snowshoes For Big People & Heavy Loads demonstrates her interest in size-inclusive design[4].
She frequently highlights snowshoeing’s indigenous roots, as seen in her Korn Ferry piece on Dena’ina snowshoe craftsmanship[5]. Pitches tying modern practices to traditional knowledge, or profiling artisans reviving heritage techniques, align with her editorial vision.
Susan avoids content centered on competitive racing or luxury travel. Instead, she favors grassroots events like community snowshoe hikes or eco-friendly gear innovations. A pitch about a biodegradable snowshoe traction system would resonate more than one about high-end resorts.
“Snowshoeing invites exploration of out-of-the-way places. Modern snowshoes make it as easy as strapping them on and taking a step off.” — Susan Wowk, Korn Ferry[5]
At PressContact, we aim to help you discover the most relevant journalists for your PR efforts. If you're looking to pitch to more journalists who write on Outdoors, here are some other real estate journalist profiles you may find relevant:
