As Autosport’s Group National Editor, Lickorish has redefined coverage of UK grassroots racing through:
Successful angles include:
Lickorish’s work remains essential for understanding the complex ecosystem sustaining UK motorsport beneath the professional tier.
Lickorish’s career began in the trenches of local motorsport coverage, where he developed his signature style of blending technical detail with accessible storytelling. His progression to Group National Editor at Autosport reflects both his expertise and his ability to identify underreported stories in the club racing world:
This 2,500-word deep dive into emerging racing series demonstrates Lickorish’s ability to forecast trends through meticulous research. By analyzing registration data, manufacturer partnerships, and historical participation patterns, he identified the Swift Sport Challenge as a potential game-changer in affordable racing. The article’s impact was immediate – series organizers reported a 40% increase in inquiries following publication.
Lickorish’s investigation into the shifting economics of amateur motorsport combined demographic analysis with firsthand accounts from team owners. His profile of MSV Racing’s Focus Cup model revealed how centralized operations are changing driver expectations. The piece sparked industry-wide discussions about balancing accessibility with traditional mechanical participation.
As architect of Autosport’s national coverage expansion, Lickorish designed this multimedia initiative to solve a key industry problem – the fragmentation of club motorsport news. The podcast’s interview-driven format, particularly his conversation with British Historic Rally Championship organizer Paul Lawrence, demonstrates his skill in extracting operational insights from seasoned professionals.
Lickorish consistently explores how financial and logistical factors shape racing ecosystems. A successful pitch might examine:
“The ripple effects of parts shortages on regional repair shops supporting vintage racing communities”
With his analysis of generational changes in car maintenance attitudes, Lickorish seeks stories about:
While avoiding F1-level tech, he documents how clubs adapt new technologies:
“The adoption of ethanol fuels in historic racing requires both mechanical ingenuity and regulatory finesse”
While formal awards in club motorsport journalism remain rare, Lickorish’s influence is evident through:
At PressContact, we aim to help you discover the most relevant journalists for your PR efforts. If you're looking to pitch to more journalists who write on Automotive, here are some other real estate journalist profiles you may find relevant:
