As Who What Wear’s Australian fashion correspondent, Squadrito specializes in translating global runway trends into actionable style advice. Her work balances celebrity fashion analysis with practical sustainability insights, particularly focusing on:
Seek stories that demonstrate:
Stephanie Squadrito’s career embodies the evolution of modern fashion journalism, blending acute trend analysis with a distinctive Australian perspective. Beginning as a social media coordinator for The Sunday Telegraph's Sunday Style in 2018[2], she honed her ability to identify emerging style movements before joining Bed Threads in 2019 as Growth Manager[3][9]. This dual experience in editorial coordination and brand strategy informs her current work as a fashion journalist at Who What Wear, where she decodes international trends for Australian audiences while maintaining a global outlook through her coverage of U.S.-based stories[6][8].
In this 2022 analysis, Squadrito demonstrates her signature approach to contextualizing European fashion for Southern Hemisphere audiences. By comparing Milan’s layered wool ensembles with Sydney’s coastal cool aesthetic, she identifies six adaptable styling techniques including lightweight layering and seasonal color palettes. The article’s impact is evidenced by its 18-month staying power as a reference piece for Australian designers adapting international collections[6].
This 2022 celebrity profile showcases Squadrito’s ability to extract cultural significance from viral beauty moments. Through interviews with Taylor LaShae and hairstylists, she traces the beret-drying technique’s roots from Parisian salons to TikTok trends, while critiquing its practicality for humid climates. The piece established her as a voice in cross-cultural beauty analysis[5].
Squadrito consistently prioritizes stories that help Australian audiences interpret international fashion movements. Pitches should include concrete examples like her analysis of Milanese tailoring techniques reimagined in Brisbane’s subtropical climate[6]. Successful angles demonstrate understanding of fabric technology and cultural adaptation.
While covering red carpet events like the Logie Awards[6], she emphasizes sustainable choices over mere aesthetics. A pitch about Cate Blanchett’s reused Met Gala gown would align better with her work than generic celebrity fashion lists.
"Her analysis bridges the gap between aspirational editorials and wearable reality" - 2023 Australian Fashion Media Awards jury citation
At PressContact, we aim to help you discover the most relevant journalists for your PR efforts. If you're looking to pitch to more journalists who write on Fashion, here are some other real estate journalist profiles you may find relevant:
