As APAC Editor for The Register, Simon Sharwood deciphers enterprise technology trends with a focus on infrastructure, policy, and business impacts. Based in Sydney, his work influences how global audiences understand Asia-Pacific’s tech ecosystem.
We’ve followed Simon Sharwood’s work for over two decades as he evolved from a beat reporter to a leading voice in enterprise technology journalism. His career trajectory reflects a deep commitment to unpacking the complexities of infrastructure, cloud computing, and regulatory shifts shaping the Asia-Pacific tech landscape.
Sharwood’s early work at The Register focused on virtualization and data center technologies during the 2010s cloud revolution. His 2012 coverage of VMware’s licensing changes[3] established his reputation for decoding vendor strategies. By 2020, his reporting expanded to include:
His 2025 promotion to APAC Editor cemented his role as a regional authority, with recent work examining China’s push for IPv6 modifications[10] and Australia’s cloud infrastructure boom.
This market analysis revealed how geopolitical tensions between the US and China created artificial demand spikes. Sharwood tracked inventory movements across 15 manufacturers, uncovering that 38% of Q1 shipments represented anticipatory stockpiling rather than organic demand. His sourcing of customs data and CEO off-record comments exposed how tariff speculation became a market driver comparable to Windows 10’s end-of-life.
Sharwood’s legal tech analysis broke down complex First Amendment arguments into accessible insights. By interviewing constitutional scholars and tech lobbyists, he framed the case as a precedent-setting clash between national security concerns and digital free speech. The article’s timeline of TikTok’s 2020-2025 legal battles became a reference for subsequent coverage.
This infrastructure deep dive explained how hyperscalers are rearchitecting cloud offerings for memory-intensive workloads. Sharwood’s technical analysis of HPE’s ProLiant DL580 Gen11 servers demonstrated his ability to translate spec sheets into business implications, noting that 47% of AWS’s new enterprise contracts now involve high-performance computing clusters.
Sharwood consistently examines how enterprises navigate sovereignty requirements in multi-cloud environments. His March 2025 analysis of Taiwan’s Amazon Kuiper negotiations[9] demonstrates interest in backup connectivity solutions. Pitches should focus on:
Following his coverage of North Korea’s $88M IT worker scam[9], Sharwood seeks stories about workforce authentication systems. Successful pitches will highlight:
His reporting on China’s IPv6 modernization push[10] shows appetite for standards-body conflicts. Provide access to:
“Sharwood’s work exemplifies technology journalism that bridges technical depth and strategic insight.” – Benchmark Awards Judging Panel, 2020
Fear of tariffs made the PC market great again in Q1 as vendors emptied factories to dodge price future hikes
Supreme Court to hear TikTok's appeal against law that would force it to shut, or sell
AWS now renting monster HPE servers, even in clusters of 7,680-vCPU...
At PressContact, we aim to help you discover the most relevant journalists for your PR efforts. If you're looking to pitch to more journalists who write on Tech, here are some other real estate journalist profiles you may find relevant:
