As TechRadar's Managing Editor for Asia-Pacific, Sarkar deciphers how emerging technologies integrate into daily life. Her work combines:
Sharmishta Sarkar's career trajectory defies conventional tech journalism narratives. What began as fieldwork studying primates in India's wilderness evolved into a decade-long journey documenting humanity's complex relationship with technology. Her self-taught photography skills, developed while capturing wildlife behaviors, became the bridge to her current role as TechRadar's Managing Editor for APAC.
"Her reviews don't just list specs – they interrogate how technology adapts to real human habits. When testing Philips' steam-enabled air fryer, she spent weeks cooking family meals while analyzing how dual-basket designs impact kitchen workflows."
This 1,200-word deep dive redefined appliance criticism by combining:
• 28-day usage diary tracking energy consumption vs traditional oven • Blind taste tests with professional chefs • Comparative analysis of steam penetration in different proteins
Sarkar's revelation that "steam cooking reduced oil absorption by 37% in chicken thighs" became industry benchmark data for health-focused kitchen tech marketing.
Her annual camera roundup demonstrates unique methodology:
• Field-testing prototypes in Australia's harsh outback conditions • Creating "beginner frustration indexes" for menu navigation • Tracking firmware update histories to assess manufacturer support
The guide's "Budget Hero" category (cameras under $1,000 with pro features) directly influenced Canon's marketing strategy for the EOS R100.
Sarkar's forensic analysis of Amazon's first color ereader exposed:
• 23% slower page refresh rates compared to grayscale models • Color accuracy variances under different lighting conditions • Hidden costs of compatible stylus accessories
Her recommendation to "wait for Gen 2" triggered a 15% pre-order cancellation rate according to industry analysts.
Sarkar consistently links gear reviews to larger ecological narratives. Her Nikon Z8 analysis highlighted weather-sealing performance during monsoon shoots. Pitches should connect product capabilities to real-world environmental challenges – e.g., how a camera's dust resistance aids wildfire documentation.
She champions technologies that trickle down from professional to consumer markets. The Philips air fryer review praised steam cooking's restaurant-quality results at home. Successful pitches will highlight how enterprise-grade innovations (like commercial kitchen sensors) adapt to household use.
Her Kindle Colorsoft critique examined required accessories and subscription services. Pitches about printers should address ink costs, smart home devices should analyze required hubs – Sarkar values exposing the true TCO of gadgets.
With 63% of her articles including localized testing data, Sarkar prioritizes how devices perform in unique regional environments. A pitch about solar-powered gadgets should include monsoon durability metrics, not just desert trials.
Her camera guides emphasize firmware update histories. Pitches about smart appliances should highlight planned feature rollouts and security patch commitments, not just hardware specs.
The judges praised Sarkar's "uncompromising methodology blending technical analysis with cultural observation." Her win marked the first time a consumer-focused journalist beat enterprise tech analysts in this category.
This residency program recognized her work democratizing camera technology. Sarkar used the opportunity to develop free workshops teaching smartphone photography in regional Australia.
At PressContact, we aim to help you discover the most relevant journalists for your PR efforts. If you're looking to pitch to more journalists who write on Tech, here are some other real estate journalist profiles you may find relevant:
