Serah Louis
Serah Louis reports on how changing economic conditions, housing markets and personal finance decisions collide for Canadians, using surveys and data to show the real-world impact on households.
She is a reporter with Moneywise, and her work on real estate and financial news is regularly published by the Financial Post and Yahoo Finance.
Her coverage often foregrounds younger adults and women, highlighting generational gaps in homeownership, debt and financial stress.
Housing markets, mortgages and real estate risk
On the housing beat, Louis follows both local price dynamics and global risk signals.
She has unpacked UBS’s global real estate bubble index, explaining how Toronto and Vancouver shifted from high-risk territory to the weakest housing markets in the international ranking and what that means for current owners and prospective buyers.
She reports on mortgage regret among recent first-time buyers and treats those stories as a way to surface stress points in the housing system, from borrowing decisions to rate exposure and household budgets.
Her analysis of provincial wealth statistics has shown how regions such as British Columbia and Ontario post elevated average household net worths, tying those figures to property values and investment gains.
Financial stress and generational money priorities
Louis regularly documents how financial strain shapes day-to-day life, including reporting that nearly a third of working Canadians are living paycheque to paycheque.
She has detailed how financial stress translates into an estimated tens of billions of dollars in lost productivity for employers, using research to connect personal money troubles with workplace performance and broader economic costs.
In a feature on younger Canadians’ money milestones, she contrasted the traditional goals of buying a home and saving for retirement with a growing preference for funding travel and experiences, drawing heavily on FP Canada survey data.
Across these stories, she treats financial stress, lifestyle choices and housing decisions as parts of the same narrative, showing how shifting priorities among younger cohorts interact with rising costs and stagnant wages.
Wealth, interest rates and retirement funds
Louis extends her reporting beyond individual households to track the distribution of wealth across the country, using Statistics Canada data to outline how Canadian household wealth reached about $17.6 trillion and how that total is spread between provinces.
She breaks down average household net worth figures, highlighting where wealth is concentrated and how asset prices, including real estate, feed into regional disparities.
Her coverage of monetary policy includes reporting on the Bank of Canada holding its key interest rate steady over multiple decisions, framed against uncertainty in global trade and geopolitical tensions.
In institutional finance, she has examined the Ontario Teachers’ Pension Plan’s performance, detailing a 9.5% return in the first half of 2026, a net investment income of $26.6 billion, and net assets of $303.2 billion, while singling out the role of a multibillion-dollar stake in SpaceX.
These pieces show her habit of linking central bank decisions and large pension fund strategies to the downstream effects on borrowers, savers and retirees.
Reach across business and financial news
Louis’s remit also covers business sentiment and corporate strategy, including survey-based stories on senior Canadian business leaders who want trade diversification and reduced interprovincial barriers to be top policy priorities.
She has explored how trade tensions and recession fears leave companies in a “holding pattern,” and has reported on corporate debates over relocating operations to the United States in light of shifting cross-border dynamics.
Her media-sector reporting includes coverage of Postmedia’s plans to tap its news archives through a joint content initiative, explaining how longstanding news assets are being repurposed for new platforms and audiences.
Beyond her main mastheads, Louis’s Moneywise biography notes that her work has appeared across Yahoo Finance, MSN Money, Apple News and the Financial Post, and that it has been cited by major outlets such as The Washington Post and NBC, underscoring the reach of her data-driven personal finance and real estate coverage.
Taken together, her portfolio reflects a reporter who moves between household-level stories and system-level analysis, grounding real estate and money coverage in statistics, surveys and corporate decisions rather than anecdote.
4 more real estate journalists.
Addie Morfoot
Addie Morfoot covers how real estate, culture and media meet, focusing on people, rules and the way homes shape a life. She reports for The New York Times on housing and lifestyle, from personal narratives about finding a home after loss to features on how short-term rental policy affects everyday owners and renters. She writes real estate stories that connect laws and regulations to the choices available to ordinary residents in specific towns and cities. She is a regular contributor to the Sunday Routine franchise, following actors, comedians and designers through a typical day and showing how settings like homes, studios and subway cars shape daily experience. She also has a long track record covering documentary film and the entertainment business, including legal questions around fair use, changing docu-series formats, festival premieres and financing. Her portfolio spans more than two decades of work for The New York Times, Variety, The Wall Street Journal and Crain’s New York Business.
Alcynna Lloyd
Alcynna Lloyd is a real estate reporter and economic journalist at Business Insider whose work is distinct for treating housing as a core economic system people must navigate. She covers how housing markets, costs, and mobility shape everyday life decisions, connecting data on rents, home prices, and city trends with stories of people managing debt, multigenerational living, and moves abroad. Her beat centers on housing costs, renters, and household strategies, following renters pushing back against landlords and tracking “desperate home sellers” using concessions in unaffordable markets. A second strand of her coverage focuses on relocation, remote work, and cheap cities as everyday economic strategies. She regularly uses rankings and lists, such as best and worst states to buy a home and Rising Stars of Real Estate, and reads city housing and migration shifts as signs of broader economic change.
Alec Lazenby
Alec Lazenby covers how provincial politics and government decisions shape housing, real estate and the wider social fabric. He reports for The Vancouver Sun from the provincial legislature. His work examines HousingHub, middle-income rentals, affordability, stalled projects, empty condos, developer layoffs, municipal housing targets and land use. He also covers health, addiction, safer supply, involuntary care, water rights, resource management, Indigenous rights and Crown land. Lazenby connects policy language to specific buildings, rents, projects, services and people. He explains financial, regulatory and market pressures, then follows how institutions, professionals, developers, municipalities and affected communities respond. His reporting tests government goals against practical outcomes and shows how policy reversals, construction costs, interest rates and political accountability shape housing and public life.
Amir Ali
Amir Ali links housing, disputes, and oddball neighbourhood stories in case-based, street-level reporting for Daily Hive. He holds a senior editorial and writing role, listed on the masthead as part of Vancouver leadership and described as a staff writer. His core beat is real estate, especially the rental market and housing affordability, tracking rent ranges, market shifts, and how pressures land on people trying to stay housed. He also covers crime, civil tribunals, and mental health, explaining decisions and conflicts in plain language that focuses on timelines, behaviour, and outcomes. Ali writes offbeat hyperlocal features, traffic and transport disruptions, business, food, and general local news, often turning infrastructure, small businesses, and civic systems into tangible stories. A former radio producer, he brings tight pacing and clear stakes to written pieces and maintains an active social media presence as a broadcaster and writer.