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Samantha Subin

CNBCUSA
Interested in
Artificial IntelligenceTech EarningsCybersecuritySoftware Companies
About

Samantha Subin is a technology reporter at CNBC who covers the financial and strategic stakes of artificial intelligence, software and large technology platforms. Her reporting sits at the intersection of tech coverage and markets, tying product shifts, leadership moves and legal battles to stock reactions and investor sentiment. She brings a business-reporting background in markets and technology investing to fast-moving stories on AI-driven companies.

AI pivots and corporate strategy

Subin reports closely on companies reshaping their business models around artificial intelligence, with particular attention to how those decisions ripple through markets and brand identity. In her coverage of Allbirds’ AI pivot, she focuses on the company’s name change, new chief executive hire and the resulting surge in its share price, framing the move as a strategic bet on software and data alongside consumer products.

She extends this lens to enterprise players such as Palantir, examining how leadership rhetoric on “unlimited risks” from AI and calls to nationalize leading labs reflect deeper questions about liability, governance and long-term business models. Her work on the OpenAI lawsuit between Elon Musk and Sam Altman tracks how early funding decisions, talent recruitment and control over cutting-edge research become central to high-stakes corporate disputes in the AI sector.

Across these stories, she distinguishes herself by connecting AI strategy and corporate narrative directly to investor perception and valuation.

Tech earnings and market impact

Subin covers earnings from major technology and platform companies with a focus on how operational metrics translate into market performance. In her reporting on Uber’s quarterly results, she highlights the growth in gross bookings and compares the figures against Wall Street estimates to show where the business is outperforming or lagging expectations.

She places these numbers in the context of broader questions about profitability, scale and competition in ride-hailing and delivery, underscoring why specific metrics matter for investors.

Her background covering markets and technology investing for subscription products aligned with professional investors informs the way she parses guidance, segment performance and commentary from executives. This approach sets her apart from more generalized tech coverage, as she consistently links earnings details and forecast language to market moves and sentiment.

AI safety, regulation and litigation

Subin’s beat includes the emerging regulatory and legal landscape around artificial intelligence, where corporate decisions are increasingly shaped by policy risk and public scrutiny.

Her Palantir coverage delves into the company’s argument that leading AI labs may need to be nationalized, emphasizing the tension between innovation, liability and government oversight. In the OpenAI trial updates, she follows testimony and legal filings to explain how early commitments, governance structures and funding arrangements are being tested in court as AI systems gain power and influence.

She treats these stories as business issues as much as legal ones, showing how regulatory debates and lawsuits can redefine control over core technologies, reshape partnerships and affect company value. This sustained attention to AI safety and litigation marks her as a reporter who tracks the business consequences of fast-evolving rules around advanced technology.

Cybersecurity leadership and enterprise risk

Subin also reports on cybersecurity and the changing role of security leadership within large organizations. She actively seeks perspectives from chief information security officers, board members and recruiters to understand how responsibility for cyber risk is moving through companies and their governance structures.

In this line of work, she looks at how breaches, regulatory pressure and shifting threat models are influencing boardroom expectations, reporting lines and investment in security tools. Her focus on the CISO role complements her AI coverage, presenting a view of technology where security, compliance and resilience are core business functions rather than purely technical concerns.

Taken together, her cybersecurity and AI reporting give a consistent picture of how enterprise technology decisions shape financial exposure and strategic positioning.

Across these areas, Subin’s work is distinguished by its blend of breaking news and market-aware analysis on technology companies, AI leaders and platform businesses. She follows earnings, strategic pivots and legal disputes with equal attention to the underlying technology and the financial implications, making her coverage particularly relevant for stories that sit where enterprise software, artificial intelligence and public markets meet.

Also covering this beat

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Abigail Summerville

reuters.com

Abigail Summerville brings a leveraged finance background to her work covering consumer and retail mergers and acquisitions for Reuters. She reports on deal-making and capital markets across food, beverages, spirits, personal care, skincare, bath products and pet food. Her stories focus on transaction terms, ownership stakes, valuation, debt structures and funding sources. She often breaks news on potential sales and strategic reviews before formal announcements. Notable coverage includes Sazerac’s acquisition of Au Vodka, Blackstone’s exploration of a ZO Skin Health sale, CVC’s efforts to sell the parent of Dr Teal’s, and Colgate-Palmolive’s planned divestitures. She also covers consumer IPOs, including Jersey Mike’s and Black Rock Coffee, and co-writes Wall Street market reports. She joined Reuters in 2022 after three years covering leveraged finance and primary debt markets.

USA·Finance
AA

Adekunle Agbetiloye

africa.businessinsider.com

Adekunle Agbetiloye is a senior reporter who connects capital flows, hard numbers and energy transition to the wider African economy. He works at Business Insider Africa, covering how money, technology and energy reshape economic growth, jobs and living conditions. His beat spans the African economy, technology, energy transition, climate change, startups and critical minerals, with a focus on concrete deals and data-led stories. He reports on African startup funding cycles, sovereign wealth funds, billionaire investors, multilateral and private investment programs, energy and power markets, Bitcoin mining, and economic policy choices. His work follows how governments finance spending, manage debt and respond to social pressure, and how sector snapshots and health and development metrics reveal links between macro indicators, corporate strategy and everyday costs.

USA·Finance
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Aimee Picchi

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Aimee Picchi connects Social Security, retirement programs and economic policy directly to the financial security of ordinary Americans, showing how macro decisions hit household budgets. She is associate managing editor for CBS MoneyWatch at CBS News, covering business and personal finance with clear, accessible explanations of complex money issues. Her core beat is Social Security and retirement, interest rates and inflation, and how policy, markets and company strategies affect workers, retirees, savers and investors. She reports on benefit adequacy, looming Social Security cuts, COLA changes, Federal Reserve rate decisions, fuel costs, trade tensions and labor’s share of income, always framing coverage around pocketbook impacts. Her background includes retirement reporting fellowships, prior staff reporting on technology, media and business, an Institutional Investor book on affluent investors, and freelance work for national outlets. She also writes science fiction and fantasy and is a Nebula Award finalist.

USA·Finance
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Alex Harring

cnbc.com

Alex Harring turns fast-moving market, economic and corporate developments into clear pre-market briefings that show what will matter when U.S. trading opens. He is a markets and economics reporter for CNBC’s digital platforms and writes Morning Squawk, a flagship daily newsletter that gives readers five key things to know before the stock market opens. His beat spans financial markets, investing, consumer trends and the U.S. economy, with coverage of central bank decisions, inflation, corporate strategy, sector moves and geopolitical shocks. He focuses on how policy, data and earnings shape equities, interest rates, currencies and investor positioning, linking price action with underlying drivers in real time and in reported features. Harring’s background reporting on corporate news, business and the economy across print, digital, broadcast and streaming informs his habit of connecting markets, companies and geopolitics in one frame.

USA·Finance
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