Sabrina Rogers-Anderson

💼  Publication:
Prevention Australia
✍️ Category:
Health
🌎  Country:
Australia
❌  Doesn't write on:
pharmaceutical development,

This award-winning journalist combines scientific rigor with narrative flair across three primary beats:

Core Coverage Areas

  • Health Science: Exercise physiology, nutritional biochemistry, mental health strategies
  • Parenting & Development: Evidence-based childrearing approaches from infancy through adolescence
  • Business Innovation: Technology implementation case studies with workforce impact analyses

Pitching Preferences

Do IncludeAvoidPeer-reviewed research with clinical applicationsSpeculative health trends without dataCross-generational parenting challengesSingle-parenting perspectives onlyTech adoption success metricsTheoretical business models

Current Platform: Regular contributor to Prevention Australia with recent bylines in The CEO Magazine and BabyCenter Australia. Her work reaches 2.7 million monthly readers through digital and print syndication.

luxury travel, corporate finance

Get Media Pitching Contact Details for your press release!

More About Sabrina Rogers-Anderson

Bio

Sabrina Rogers-Anderson: A Versatile Voice in Health, Lifestyle, and Business Journalism

With 25 years of experience spanning three continents, Sabrina Rogers-Anderson has established herself as a multifaceted journalist specializing in evidence-based health reporting, parenting insights, and business innovation narratives. Her career evolution from Canadian health editor to Australian parenting columnist and tech writer demonstrates remarkable adaptability in addressing diverse audience needs.

Career Evolution & Key Milestones

  • 1999-2007: Health & Fitness Editor in Canada
  • 2007-2012: Sex & Relationships Columnist for Australian publications
  • 2012-Present: Diversification into parenting, business tech, and health education

Signature Works

1. "Bodi Group's Pandemic-Era Railway Triumph" (The CEO Magazine)

This 2021 profile of Mongolian infrastructure CEO Dolgormaa Bukhbat demonstrates Sabrina's ability to contextualize complex engineering projects within broader economic narratives. The 1,200-word piece analyzes how Bodi Group completed a 487km rail network despite COVID-19 disruptions, highlighting leadership strategies for crisis management. Sabrina employs comparative analysis with global infrastructure projects while maintaining focus on human-interest elements through interviews with construction workers.

2. "Postpartum Mental Health Strategies" (BabyCenter Australia)

Her 2023 guide to managing perinatal anxiety combines medical research with personal testimonials. Sabrina interviews four psychiatrists while incorporating anonymized case studies from new mothers. The article's unique value lies in its practical action steps, including a 5-point checklist for identifying warning signs and a comparison table of therapeutic approaches.

3. "Metabolic Flexibility Training Explained" (Women's Health AU)

This 2022 deep dive into exercise physiology showcases Sabrina's scientific rigor. She breaks down complex concepts like mitochondrial adaptation using athlete case studies and infographics. The piece remains accessible through relatable analogies comparing metabolic processes to hybrid car engines.

Pitching Recommendations

Health Pitches: Bridge Research & Practical Application

Sabrina prioritizes translational health research that empowers reader action. Successful pitches should pair clinical trial data with implementable strategies, as seen in her analysis of HIIT protocols for menopausal women in Prevention Australia. Avoid purely theoretical medical research without clear consumer applications.

Lifestyle Angles: Life Stage-Specific Solutions

Her parenting content focuses on actionable advice for specific developmental phases, exemplified by her BabyCenter series on twin sleep training. Pitch ideas that address transitional periods like weaning or returning to work post-parental leave, ensuring inclusion of both expert commentary and parent testimonials.

Business Tech: Humanizing Innovation

When covering technological advancements, Sabrina emphasizes workforce impacts and leadership challenges. The Bodi Group profile demonstrates her preference for case studies showing tech implementation in real-world scenarios. Pitches should highlight how innovations affect operational workflows and employee wellbeing.

"True health journalism doesn't just report findings - it gives readers the tools to become active participants in their wellbeing."

Awards & Recognition

  • 2020: Fitness Media Award (Nutrition Writing Category)
  • 2018: Australian Parenting Media Prize (Newborn Care Series)

Her 2017 book A Fantastic Sex Life... And How to Get It! remains a recommended resource by Relationships Australia, praised for blending clinical research with approachable language. Sabrina's regular appearances on Network Ten's The Project demonstrate her ability to distill complex health concepts for prime-time audiences.

5 Essential Pitching Guidelines

  1. Lead with statistically significant research findings
  2. Include comparative analysis frameworks
  3. Propose interview subjects from diverse demographics
  4. Highlight local applicability for Australian readers
  5. Suggest multimedia integration points

Top Articles

Discover other Health journalists

At PressContact, we aim to help you discover the most relevant journalists for your PR efforts. If you're looking to pitch to more journalists who write on Health, here are some other real estate journalist profiles you may find relevant:

Felicity Harley

🌎  Country:
💼  Publication:

Sarah Hudson

🌎  Country:
💼  Publication:

Tegan Taylor

🌎  Country:
💼  Publication:

Tessa Hoffman

🌎  Country:
💼  Publication:

Norman Swan

🌎  Country:
💼  Publication:

Natalie Ritchie

🌎  Country:
💼  Publication:

Christine Cronau

🌎  Country:
💼  Publication:

Jacqui Mooney

🌎  Country:
💼  Publication:

Nicole Economos

🌎  Country:
💼  Publication:

Caroline Zielinski

🌎  Country:
💼  Publication: