Ruby Staley is a Melbourne-based journalist specializing in fashion, lifestyle, and cultural trends. Her work for Fashion Journal and The City Journal blends sharp analysis with relatable storytelling, often focusing on sustainability, identity, and wellness. She avoids hard news or politically charged topics, preferring instead to explore how societal shifts manifest in everyday life.
Ruby Staley is an Australian journalist whose work intersects fashion, lifestyle, and cultural commentary. Based in Melbourne, she has carved a niche in dissecting contemporary trends with a focus on inclusivity, identity, and societal shifts. Her writing, characterized by its accessibility and depth, appears in outlets like Fashion Journal and The City Journal, where she explores topics ranging from sustainable fashion to the psychology of style.
Staley’s career began with a focus on lifestyle and identity, gradually expanding into fashion journalism. Early pieces for A-ZINE and Refinery29 Australia highlighted her ability to weave personal narratives with broader cultural observations. Over time, her work evolved to address systemic issues in fashion, such as transparency and inclusivity, while maintaining a conversational tone that resonates with millennial and Gen Z audiences.
This investigative piece for The City Journal critiques the fashion industry’s slow progress toward ethical transparency. Staley interviews designers, activists, and consumers to highlight gaps between corporate sustainability claims and actual practices. The article’s impact led to discussions in local fashion circles about accountability, cementing her reputation as a critical yet solutions-oriented voice.
For Luxury Escapes, Staley combines travel writing with cultural insight, profiling resorts that balance luxury with environmental responsibility. She emphasizes experiential travel, detailing how these spaces cater to diverse travelers while preserving local heritage. The piece reflects her ability to merge lifestyle content with nuanced socio-economic commentary.
In this candid interview, Staley discusses her career, mental health, and the challenges of being a writer in the digital age. She advocates for destigmatizing topics like PMS and ADHD, aligning with her broader mission to normalize conversations about wellness. The article underscores her commitment to authenticity in both personal and professional realms.
Staley frequently covers efforts to reduce fashion’s environmental footprint, as seen in her analysis of supply chain transparency in Facing Fashion's Biggest Problem. Pitches should highlight brands leveraging circular economies or novel materials, paired with data on real-world impact. Avoid generic "eco-friendly" claims without verifiable metrics.
Her work often examines how clothing intersects with gender, sexuality, and self-expression. A successful pitch might explore subcultures redefining traditional fashion norms or designers challenging gendered collections. Reference her article on enclothed cognition to align with her interest in psychology-driven fashion.
Staley’s Moxie interview reveals her focus on holistic well-being. Pitches could include wellness travel, mental health-friendly workplaces, or products bridging self-care and sustainability. Emphasize how these topics empower readers to make informed lifestyle choices.
“Ruby’s writing doesn’t just report trends—it challenges them.”
While specific awards aren’t listed in available sources, Staley’s influence is evident through her collaborations with prominent platforms like Refinery29 and Fashion Journal. Her role as co-founder of A-ZINE, a platform nurturing emerging writers, highlights her commitment to fostering new voices in journalism.
At PressContact, we aim to help you discover the most relevant journalists for your PR efforts. If you're looking to pitch to more journalists who write on Fashion, here are some other real estate journalist profiles you may find relevant:
