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Roya Shahidi

Business InsiderUSA
Interested in
Artificial IntelligenceGen ZBusiness CultureFuture of Work
About

Roya Shahidi covers business for Business Insider, with recent work focusing on how Gen Z responds to the rise of artificial intelligence and what that means for the wider economy. She approaches AI as a social and generational story, looking at how young people’s expectations and values shape the business conversation around new technology.

Gen Z reactions to AI

Shahidi’s recent coverage of Gen Z’s AI backlash looks at why younger people are pushing back against the rapid spread of AI tools, even as businesses rush to adopt them. She focuses on attitudes and anxieties as much as on the technology itself, treating AI as something that affects identity, creativity, and day-to-day life rather than just productivity metrics.

By framing AI through Gen Z’s lived experience, she shows how skepticism and resistance among younger users can influence how companies introduce and position new tools.

Business coverage through a generational lens

Across her business beat, Shahidi brings a generational lens to stories that might otherwise be told only in terms of corporate strategy or technical innovation. She pays particular attention to how Gen Z’s expectations as workers, consumers, and online citizens interact with emerging technologies like AI. That angle helps explain not just what companies are doing, but how their youngest stakeholders judge those decisions and how that judgment can affect brand perception and adoption.

Human-centered view of emerging technology

Shahidi’s work treats emerging technologies as part of a broader human story inside business, emphasizing voices and reactions rather than product features. In writing about AI backlash, she foregrounds the people behind the trend lines and asks what their responses signal for the future of work and digital culture. For companies navigating AI rollouts, her coverage highlights the importance of trust, transparency, and alignment with the values of the youngest generation they hope to hire or serve.

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