As Music Editor at The Independent, Roisin O’Connor shapes conversations around UK music culture through investigative reporting and artist profiles. Her work emphasizes mental health advocacy, grassroots venue preservation, and emerging talent.
Roisin O'Connor began her career at The Independent as a freelancer in 2014, contributing across various desks including news and social media. By 2016, her expertise in music journalism led to her appointment as Music Correspondent, a role created specifically for her. In 2023, she ascended to Music Editor, overseeing the publication’s music coverage and commissioning impactful stories.
O’Connor prioritizes spotlighting new artists, as seen in her Now Hear This newsletter and Music Box sessions. Pitches should highlight unique narratives, such as unconventional career paths or community-driven projects. Example: Her 2024 feature on DIY artist collective Brighter Sounds.
With a track record of covering mental health, pitches should offer access to artists or experts discussing wellness initiatives. Avoid superficial angles; instead, propose solutions-oriented stories. Example: Her 2023 interview with Sam Fender on therapy’s role in creativity.
O’Connor values stories about local venues, festivals, and policy changes affecting small-scale music communities. Data-driven pitches with input from organizations like the Musicians’ Union are ideal. Example: Her 2022 investigation into council funding cuts.
Won for her series on post-pandemic recovery in the arts, recognized by the UK Press Awards for its blend of data analysis and human-centric storytelling.
"O’Connor’s work redefines how music journalism can drive social change." – UK Press Awards Jury
This innovative session series, praised by The Guardian for its intimate format, has become a benchmark for artist-profile content across media platforms.
At PressContact, we aim to help you discover the most relevant journalists for your PR efforts. If you're looking to pitch to more journalists who write on Music, here are some other real estate journalist profiles you may find relevant: