Robbie Bacon
Robbie Bacon focuses on the intersection of motorcycle product launches, pricing and culture, explaining how new machines, limited editions and related gear fit into the wider market. He writes for RideApart on motorcycle industry news and features, with a background in commerce writing across automotive and motorcycle publications. His coverage combines detailed technical information with clear value judgments, giving readers the context they need to understand why a bike or product matters and what its price really represents.
Launches, Limited Editions and Model Lineups
Bacon’s core work at RideApart is built around new motorcycle launches and special model lineups. He breaks down models such as Norton’s Atlas and Atlas GT in full, outlining specifications, features and model variants while highlighting what distinguishes each bike in the range. His coverage of Triumph’s “modern classic” motorcycles and Ducati’s Centenario lineup shows the same emphasis on complete overviews, detailing one-year runs and limited-edition collections so readers understand where these machines sit in each brand’s family.
Across manufacturers, he consistently frames launches in terms of heritage and positioning. In pieces on Ducati’s 100th anniversary models, he not only lists the ten limited-edition bikes but connects them to the brand’s milestone and legacy. That approach recurs in his coverage of MV Agusta’s documentary about Giacomo Agostini, where he treats the film as part of the broader story of racing history and brand identity.
Pricing, Value and Market Strategy
Pricing and value are central to Bacon’s reporting, and they often anchor his headlines. In his in-depth look at Norton’s Atlas and Atlas GT, he flags the price as a key talking point alongside specifications, underlining who these bikes are for and how competitive their pricing is. His piece on the Triumph Trident 660’s price cut in the US goes further, dissecting why the change happened and what it signals about Triumph’s strategy in the entry-level roadster segment.
His analysis of pricing has been picked up beyond RideApart, with other outlets citing his reasoning on Triumph’s moves. In that context he compares the Trident 660’s positioning to a more powerful Trident 800, using price and performance to explain the brand’s lineup logic. This habit of linking list prices to product hierarchy and market intent marks his work out from straight specs reporting and makes his stories particularly useful when pricing is the hook.
Motorcycle Culture, Gear and Media
Bacon’s beat extends into motorcycle culture and adjacent products, where he treats apparel and media as part of the same ecosystem as the bikes themselves. In his coverage of the custom leather jacket created for the film “The Bikeriders,” he outlines the collaboration between Schott NYC and costume designer Erin Benach and explains the design’s connection to the movie’s aesthetic and biker iconography. The piece sits at the intersection of film, fashion and motorcycle lifestyle, and he writes it with the same clarity he brings to a spec sheet.
His article on the documentary “Ago,” dedicated to racing legend Giacomo Agostini, shows the same cultural angle applied to media. He summarises what the film covers, how MV Agusta is presenting it, and why the subject matters to racing enthusiasts. These stories demonstrate that his beat is not limited to hardware; he tracks how brands, filmmakers and designers use culture to reinforce the meaning of motorcycles and motorcycling.
Commerce Background and Cross-Outlet Work
Bacon brings a commerce writer’s discipline to his coverage, grounded in experience writing buying-focused content for major automotive outlets. He previously worked as a full-time commerce writer at The Drive, where he spent two years producing product-led stories. His byline also appears on sites such as Car Bibles and Bike Buyers Guide, extending his work across both car and motorcycle audiences.
That commerce background shapes the way he structures pieces at RideApart, with clear explanations of features, specifications and pricing that mirror the clarity of a buying guide. Some of his motorcycle work is also syndicated or highlighted on broader platforms, such as coverage of Ducati’s 100th anniversary limited-edition models presented to a wider audience. Taken together, his portfolio shows a writer who combines product expertise, market analysis and cultural awareness, with a consistent focus on motorcycles and the value propositions around them.
4 more automobile journalists.
Aarian Marshall
Aarian Marshall is a staff writer at WIRED who stands out for covering how cars, software, and policy collide. She writes on transportation systems and cities, from the auto industry to broader mobility systems. Before WIRED, she reported on cities and urban policy for The Atlantic’s CityLab. Her beat runs from electric vehicles, fuel prices, tariffs, and car-buying decisions to autonomous vehicles, robotaxis, and software-defined cars. She reports with a systems view, linking policy shifts, technical failures, and urban life to what happens on streets, in repair shops, and at the pump.
Adrian Leung
Adrian Leung writes engineering-led coverage of Chinese electric vehicles and performance cars for CarNewsChina. He focuses on new energy vehicles, battery systems, powertrains, electric platforms, high-end domestic brands, and track-ready models, and he explains technical details in plain language for non-specialist readers. His reporting treats new models as hardware and systems stories, with precise figures on range, battery capacity, chassis layout, motor outputs, weight, and acceleration. He also covers the Chinese auto industry’s finances and technology roadmap, including sector profits, vehicle volumes, and solid-state battery timelines. His background in Electrical and Computer Engineering shows in the way he writes about vehicle electronics and battery management.
Al Pefley
Al Pefley is a television news reporter for CBS12 News whose work centers on how laws, law enforcement and local decisions shape everyday life for drivers and other residents. He reports in a general assignment role but returns often to transportation, public safety and pocketbook issues, treating driving as a point where policy, disability and policing intersect. His coverage includes driver-focused laws, fuel and tax policy, crime, policing and internal affairs findings, with a consistent focus on accountability and concrete consequences for people’s wallets, safety and trust in institutions. He explains county gas tax debates, campaign positions on teacher pay, property crime and retail theft in short, clear segments. Pefley works primarily on the scene, using live or recorded field reporting and interview-driven pieces to show what happened, why it matters and what comes next.
Aliza Savira
Aliza Savira focuses on the hidden financial costs of owning modern cars, especially how insurance can undermine expected savings. She writes about automobiles for MSN, looking at new technology and electric vehicles through everyday ownership rather than showroom appeal. Her work highlights the gap between promises of cheaper running costs and the full financial picture of owning a vehicle. In electric vehicle coverage, she treats insurance premiums as a key ownership problem that can erode long-term value. She stays close to practical questions drivers face, such as which recurring costs matter most after purchase. She reports on how insurance structures and premium levels interact with new automotive technology. Her beat is consumer-focused automobile reporting, with a clear, utilitarian lens on ownership experience, recurring expenses, and risk, rather than lifestyle or performance.