Rachel Aroesti
Rachel Aroesti writes about pop culture for the Guardian, connecting music, television, film, comedy and digital media in tightly focused criticism and essays. Her work foregrounds how taste, identity and power play out through entertainment, whether she is reviewing an album or unpacking a long-running sitcom. She treats cultural products as part of wider social and technological currents, returning to questions of representation, humour, influence and oversharing across formats.
Pop culture critic across formats
Aroesti is described in the Guardian’s own pages as a writer specialising in pop culture, and her output reflects that breadth.
She contributes pieces to different strands of the masthead, moving between star-driven features, broader cultural essays and focused criticism. Her articles range from close readings of TV comedies to reported features on contemporary film releases and the dynamics of online culture.
Across these assignments she keeps the focus on how characters, narratives and aesthetics embody changing attitudes to gender, fame, morality and everyday life. She regularly ties the specifics of a show, film or artist to bigger shifts in how audiences consume and discuss culture, showing how entertainment sits inside social media, campus life and the attention economy.
Album reviews and contemporary music
As a music writer at the Guardian, Aroesti reviews albums with an emphasis on sound, mood and cultural framing rather than simple verdicts.
Her review of Ibeyi’s album “Offering” highlights how the duo balance mysticism and edge, using that tension to describe both the record’s atmosphere and its place in contemporary pop and R&B. Across her album work she writes about new releases as artistic statements embedded in current conversations about identity, spirituality, politics and fandom.
The writing is concise but attentive to production details, recurring motifs and how songs relate to an artist’s previous output or scene. She tends to draw out the emotional stakes of a record as much as its genre markers, making her reviews useful for understanding how a release might resonate beyond its immediate audience.
Television and comedy features
Aroesti has a substantial body of work on television comedy, often framed through individual series that illuminate larger trends. She has written about shows such as “Him & Her”, “Psychobitches”, “Friday Night Dinner” and “Ambassadors”, using these titles to explore tone, character dynamics and the evolution of British sitcoms.
Pieces like “How we made Him & Her” indicate a behind-the-scenes approach, drawing on creatives’ accounts to show how production choices and comic set-pieces are built. On her own site she collects essays on “free speech comedy” and “the evolution of the sitcom wife”, continuing the same interest in how humour intersects with changing norms, gender roles and audience expectations.
This strand of her work treats comedy as a testing ground for social boundaries, assessing when transgression lands as insight and when it curdles into cruelty or cliché.
Essays on taste, sharing and digital culture
Beyond individual shows or records, Aroesti writes essays about how people form and display their tastes in an era of platforms and constant connectivity. In one widely circulated piece she asks “Have I been influenced, or is this actually me?” while examining how personal taste has fallen out of fashion, linking recommendation systems, online discourse and status signalling. In Guardian Weekly she has written about the pressures on stars of pop culture to overshare, treating celebrity openness as a commodity shaped by proximity to “reality” and the demands of publicity.
Earlier work on campus “lad” culture and student media shows the same concern with how group identity is reinforced through jokes, misogyny and shared reference points. She has also covered the troubled return of the podcast “Reply All”, analysing how controversy, DIY charm and audience trust interact when a show attempts a reset.
Taken together, these essays map out a coherent interest in how taste and expression are mediated by institutions, platforms and informal communities, and what happens when those structures shift.
Voice and framing
Aroesti writes in a direct, unadorned style that keeps the cultural object in front of the reader while steadily widening the frame. She favours clear summaries of plots or albums before moving into thematic analysis, making her work easy to brief against specific projects in music, TV or film. Her recurring attention to gender, comic tone, authenticity and the politics of sharing means she is especially attuned to stories that touch those areas, whether in a new record, a streaming sitcom or a podcast relaunch.
She does not treat pop culture as trivial; instead, she uses accessible formats to examine how people negotiate identity and power through what they watch, listen to and post.
4 more music journalists.
Abigail Kellett
Abigail Kellett is a news reporter at the Halifax Courier who stands out for visually led coverage that shows how culture, nightlife and local life play out on the ground. She documents gigs, festivals and major live shows at venues such as The Piece Hall through curated photo sets that capture atmosphere, crowd and setting as much as performers, and she uses extensive image galleries to tap reader nostalgia for nights out in Halifax town centre. Her beat spans arts, entertainment, going out, heritage, books and literary events, along with community life, people stories, local challenges, milestones, transport, regeneration, lifestyle and food. She reports through photographs, checklist-style features, reader-driven lists and roundups of most-read stories, turning announcements, programmes, author events, festivals, shop lists and everyday characters into stories about place, shared memory and how people spend their time.
Adam Lyon
Adam Lyon is a digital audience and content editor whose news beat sits at the intersection of Ayrshire’s cultural life, business environment and public affairs. He works for the Ayr Advertiser and as Digital Audience & Content Editor for Newsquest in the west of Scotland across multiple weekly titles. He covers Ayrshire news with a strong thread of music and local culture alongside business, courts and public affairs. He reports on music when it has a clear community or national hook, treating songs as news events rather than reviews. His business work explains how local firms and retail policy shape town centres. His court coverage uses round-ups of sheriff court cases to show patterns and outcomes. He also fronts video previews and is active in a football supporters trust community.
Adam Maidment
Adam Maidment is a senior What’s On and LGBTQ+ reporter whose work links big-name gigs, new venues and cultural flashpoints to everyday fan culture and inclusion. He covers music, nightlife and the wider cultural scene for the Manchester Evening News, focusing on how concerts, openings and immersive events land with real people and communities. His beat spans live music, arenas and stadiums, new restaurant and bar openings, food reviews, exhibitions, street art and nightlife infrastructure, with a particular focus on LGBTQ+ audiences and neighbourhoods. He reports on venue ambitions and problems, cultural institutions and equality issues, and franchise-led experiences, using straightforward, on-the-ground reporting and clear description. Drawing on a background in community reporting, he looks for underrepresented perspectives and uses social media, analytics and local sourcing to find stories where culture, identity and place meet.
Alex Rigotti
Alex Rigotti is a freelance music and culture editor and journalist who joins fast-turnaround music news with detailed reporting on artists, fandom and politics. They report breaking stories and live music updates for NME and Paste Magazine, covering pop, rock, club music, underground scenes and cultural debates around art and identity. Their live-music beat includes setlists, tours, festival appearances, cancellations, ticketing, venues and onstage collaborations. They previously served as a contributing editor for NME’s Radar section, supporting coverage of emerging artists and new scenes. Rigotti also writes features on rap lyrics and criminalisation, Eurovision and politics, queer feminist bodybuilding, astrotherapy and contemporary art. Their reporting is direct and specific, using clear quotes, concrete details and artists’ own words to explain what happened and how music fits into wider cultural and industry trends.