As managing director of Australian Traveller Media, Quentin Long has spent two decades shaping how Australians experience their homeland. His work prioritizes:
We analyze the career of Quentin Long, whose work has redefined how Australians engage with their own country’s landscapes and stories. As co-founder of Australian Traveller Media, Long’s editorial vision blends journalistic rigor with a deep reverence for Australia’s cultural and environmental tapestry.
This comprehensive industry analysis traces transformative developments from 2010-2020, including the rise of Indigenous tourism experiences and the impact of climate events on travel patterns. Long employs a hybrid methodology combining data from Tourism Australia with firsthand interviews from regional operators. The article’s lasting impact lies in its prescient identification of experience-driven travel as Australia’s competitive advantage against international destinations.
Through personal narrative and historical context, Long examines Broome’s evolution from pearl diving outpost to cultural crossroads. The piece stands out for its integration of local Indigenous perspectives alongside accounts from third-generation settler families. Its significance lies in demonstrating how regional destinations serve as microcosms of Australia’s broader cultural identity.
In this departure from his usual domestic focus, Long applies his signature analytical lens to cruise tourism. The review balances technical assessments of ship amenities with observations about changing demographic trends in maritime travel. Its inclusion in International Traveller underscores Long’s ability to adapt core editorial principles to different travel modalities.
Long’s work on Broome demonstrates his preference for narratives where location acts as character rather than backdrop. Successful pitches should demonstrate deep understanding of a destination’s unique social and environmental ecosystems. For example, a story about Tasmania’s wilderness should address both conservation efforts and their impact on local communities.
With 23% of his recent articles featuring First Nations perspectives, pitches involving Indigenous tourism operators or cultural preservation initiatives receive priority consideration. Ensure sources have direct community ties and can speak to both traditional practices and contemporary challenges.
While Long covers luxury accommodations, his analysis prioritizes experiential innovation rather than physical amenities. A pitch about a new eco-lodge should foreground its unique guest immersion programs rather than architectural details.
His decade retrospective article shows strong use of longitudinal data from official sources like the Australian Bureau of Statistics. Pitches incorporating credible datasets (e.g., Tourism Research Australia surveys) with localized case studies align with his analytical approach.
Even when discussing global trends, Long centers Australian contexts. Pitches framing local developments through European or North American parallels typically get reframed or rejected.
"Long’s work represents the gold standard in destination journalism - equally rigorous about fact-checking and cultural sensitivity." - Australian Society of Travel Writers, 2023
At PressContact, we aim to help you discover the most relevant journalists for your PR efforts. If you're looking to pitch to more journalists who write on Travel, here are some other real estate journalist profiles you may find relevant:
