Currently shaping global narratives as Director of Publicity at Michael Cassel Group, Cooper brings a journalist’s rigor to entertainment PR. His decade-long journalism career at The Sydney Morning Herald and The Age established him as Australia’s foremost investigator of music industry power structures.
“The best pitches mirror Cooper’s own work – they’re equal parts investigative depth and theatrical flair.”
We’ve followed Nathanael Cooper’s career as it evolved from sharp-edged investigative reporting to shaping narratives for global entertainment brands. His journey began in newsrooms like News Corp and APN, where he honed his skills in cultural journalism before joining The Sydney Morning Herald and The Age as deputy culture editor. Here, he pioneered audio storytelling as executive producer, launching Australia’s #1 podcast Liar, Liar: Melissa Caddick & The Missing Millions, which redefined true crime reporting through forensic financial analysis.
“I became a journalist to share my love of theatre with other people. Now I’m excited to continue doing that in a whole new way.” – Nathanael Cooper, 2022
Cooper’s Sony Music investigation [2][4] demonstrated his knack for connecting individual stories to systemic issues. Pitches should focus on policy changes, union initiatives, or artist-led accountability movements rather than celebrity gossip.
His transition to Michael Cassel Group [2][4] makes him ideal for stories about immersive technologies in live performances or sustainability in touring productions. Avoid generic “behind-the-scenes” angles.
Walkley Award Finalist, Podcast Journalism (2021): For Liar, Liar, which achieved 15 million downloads in its first quarter. The Walkleys represent Australia’s highest journalism honors, making this nomination particularly significant in the emerging audio journalism category.
