Nathan Rao stands as the UK's premier weather-focused journalist, blending meteorological expertise with celebrity access through GB News and national publications. His career evolution from Daily Express consumer editor to multimedia weather authority demonstrates unique versatility.
Successful pitches should emphasize localized weather impacts or celebrity-led environmental projects. Rao prioritizes stories with verified scientific backing and human interest angles, particularly those bridging weather phenomena and consumer behavior patterns.
We begin our exploration of Nathan Rao's career in the bustling newsrooms of London, where he cut his teeth as a shifter for major UK tabloids like The Sun and Daily Mail[1]. His early years were marked by relentless hustle, sorting press releases and agency copy while developing a nose for stories that resonate with everyday readers. This foundational period culminated in his 2006 appointment as Consumer Affairs Editor at the Daily Express[1], where he honed his ability to translate complex issues into accessible journalism.
"I became passionate about storms and blizzards, Spanish plumes, low pressure, high pressure, isobars, weather bombs, Azores highs - everything and anything meteorological." [1]
Rao's career pivoted dramatically when he began covering weather phenomena with unprecedented intensity. His 200+ front-page weather stories for the Daily Express[1] redefined how UK tabloids approach meteorological reporting. We observe three key innovations in his approach:
The 2013 crash of the Daily Express website[1], caused by overwhelming traffic to Rao's breaking weather coverage, marked a turning point in digital journalism strategies. This incident demonstrated his unique ability to:
Rao prioritizes stories with clear visual components, particularly those demonstrating weather impacts through before/after imagery or interactive maps. His record-breaking article on the 2018 Beast from the East utilized user-submitted photos to create a crowdsourced storm narrative[1].
While formal awards aren't detailed in available sources, Rao's achievements speak volumes:
At PressContact, we aim to help you discover the most relevant journalists for your PR efforts. If you're looking to pitch to more journalists who write on Climate, here are some other real estate journalist profiles you may find relevant:
