Mishal Cazmi is a Toronto-based beauty journalist and founder of 100 ML, currently writing for The Kit (Canada's premier beauty/lifestyle destination). With 10+ years experience, she specializes in:
"Stories need to acknowledge the diversity of audiences while amplifying historically silenced voices."
Recent Career Highlights:
luxury fragrance, surgical aesthetics
Published in The Kit, this investigative piece demonstrates Cazmi's commitment to consumer education. The article employs a dual structure:
Notably, Cazmi interviews both cosmetic chemists and grassroots beauty practitioners, creating rare parity between laboratory and lived experiences. The piece sparked industry discussions about greenwashing in clean beauty marketing.
This first-person account for Kulfi Beauty's blog reveals Cazmi's editorial philosophy. Key elements include:
The article's structure mirrors her professional approach - using specific anecdotes to explore universal themes of cultural belonging in beauty spaces.
While not a traditional article, her Substack publication exemplifies trendspotting abilities. Recent editions analyze:
This platform allows Cazmi to blend service journalism with cultural criticism, often featuring interviews with indie brand founders.
Rationale: Cazmi consistently links ingredient stories to their cultural origins, as seen in her Guerlain honey sourcing piece. Pitches should detail:
Rationale: Her 2024 Small Joys essay on heat-free styling tools demonstrates interest in inclusive design. Successful pitches will highlight:
Rationale: The Kit's clean beauty guide shows her balanced approach to eco-conscious beauty. Ideal pitches involve:
Recognized for 100 ML's interactive "Beauty Atlas" feature mapping global rituals. The project stood out for:
This accolade celebrated her FLARE series profiling Muslim athletes' beauty routines. Jurors noted:
At PressContact, we aim to help you discover the most relevant journalists for your PR efforts. If you're looking to pitch to more journalists who write on Beauty, here are some other real estate journalist profiles you may find relevant:
