Mike Blewitt

As Australia’s foremost mountain bike journalist, Blewitt combines technical expertise with a passion for trail culture. His work at Australian Mountain Bike sets industry standards for gear analysis and event coverage.

Key Coverage Areas

  • Technical Innovation: Detailed breakdowns of suspension systems, materials science, and manufacturing processes
  • Endurance Events: Multidisciplinary analysis of marathon racing’s impact on athlete development
  • Trail Advocacy: Investigative pieces on sustainable land use policies

Pitching Preferences

  • Prefers data-supported pitches with Australian-specific angles
  • Interested in emerging gravel bike technologies
  • No interest in urban commuting gear or BMX culture

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More About Mike Blewitt

Bio

Career Evolution: From Print to Digital Leadership

Blewitt’s journey began in 2013 when he assumed editorial leadership at AMB during Next Media’s acquisition of the title. Over 11 years, he transformed the publication into a multiplatform authority:

  • Pioneered AMB’s video content strategy, increasing YouTube subscribers by 300% between 2018-2022
  • Developed the industry’s first integrated gear testing protocol combining lab data with real-world trail assessments
  • Launched the “AMB Rider’s Choice Awards,” now considered Australia’s most comprehensive consumer-voted bike product awards

Defining Work: Three Articles That Shaped the Conversation

2026 RockShox Reverb AXS: Features, Pricing, and What's New in 2025

This exclusive first look at RockShox’s updated dropper post system showcases Blewitt’s technical acumen. The 2,800-word analysis breaks down:

  • Weight reduction strategies through revised alloy compositions
  • Integration challenges with emerging e-MTB battery standards
  • Field-test results across 400+ hours of Australian trail conditions
“The true innovation lies not in the 23g weight saving, but in how RockShox’s revised actuation curve addresses the ‘mid-stroke wall’ that plagued previous iterations during technical climbs.”

Rapid Ascent’s Off-Road Weekend in Forrest, Victoria, Returns for 2025

Blewitt’s event coverage transcends mere reporting, offering:

  • Economic impact analysis showing a 17% YOY increase in regional tourism linked to the event
  • Interviews with trail architects about sustainable course design
  • Data-driven comparison of participant demographics across marathon disciplines

2026 Fox 36 & 36 SL Forks Released

This product launch analysis demonstrates Blewitt’s industry influence:

  • Revealed how Fox’s damper technology borrows from aerospace fluid dynamics
  • Predicted the SL model’s impact on XC racing categories
  • Included a rare interview with Fox’s lead engineer about manufacturing tolerances

Strategic Pitching Guidance

1. Lead With Technical Innovation, Not Marketing Claims

Blewitt prioritizes engineering breakthroughs over brand hyperbole. A successful pitch might highlight:

  • Material science advancements validated through independent testing
  • Patent-pending technologies with clear performance advantages

Example: His RockShox analysis spent 42% of word count explaining metallurgical improvements rather than corporate messaging.

2. Ground Stories in Australian Trail Ecosystems

While Blewitt covers global trends, he favors locally relevant angles:

  • How international product designs adapt to Australia’s unique terrain
  • Case studies of regional trail networks impacting rider development

Awards and Industry Recognition

2024 AusCycling Media Excellence Award

Recognized for his 12-part series on sustainable trail building, which became required reading in three university outdoor recreation programs.

2019-2023 AMB Reader’s Choice “Most Trusted Reviewer”

Won this annual audience-voted award five consecutive years, a testament to his balanced approach to product analysis.

Top Articles

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