As founder of The Glow Memo and former ELLE Canada Beauty Director, Michelle Villett has shaped Canadian beauty discourse for two decades. Her work mergines clinical skincare insights with cultural commentary, particularly focused on:
Michelle Villett stands as one of Canada's most influential beauty journalists, with a career spanning prestigious editorial roles, award-winning digital content creation, and thought leadership in skincare innovation. Her work consistently bridges the gap between professional beauty insights and consumer-friendly storytelling.
This comprehensive red carpet analysis demonstrates Villett's unique ability to decode celebrity beauty choices through both aesthetic and technical lenses. She interviews key makeup artists like Pat McGrath to explain how Margot Robbie's "modern Old Hollywood" look required three different foundation formulations for camera readiness. The article's viral success (2.1M Pinterest shares) stems from its combination of backstage access, product breakdowns, and cultural commentary on beauty standards.
In this evergreen guide, Villett distills 15 years of dermatologist interviews into actionable steps. The piece revolutionizes basic cleansing routines by introducing double-cleansing methods to North American audiences, complete with temperature guidelines and pH-balanced product recommendations. Its enduring popularity (featured in ELLE's "Best of Beauty" archive) cemented Villett's reputation as a translator of professional techniques for home use.
This wellness-focused piece showcases Villett's holistic approach to beauty, correlating hydration levels with clinical studies on skin elasticity. By interviewing nutritionists and including self-assessment tools, she creates practical advice that avoids common wellness article tropes. The article's comment section reveals its impact, with readers reporting measurable improvements in skin texture after following its hydration schedule.
Villett prioritizes products validated by peer-reviewed research, as seen in her 2024 analysis of tranexamic acid serums. Successful pitches should include: - 30+ participant clinical trial data - Comparison charts against existing solutions - Clear explanation of mechanism of action
Her "Local Beauty Heroes" series demonstrates particular interest in homegrown brands. Emphasize: - Sourcing of indigenous ingredients like Newfoundland cloudberry - Sustainability practices specific to Canadian climate challenges - Retail partnerships with indie pharmacies
The 2023 article on post-pandemic "Zoom Face" adjustments shows her knack for social analysis. Pitch angles might include: - Beauty responses to remote work environments - Multicultural influences on Canadian beauty standards - Gen Z's reinterpretation of 90s beauty trends
Villett's backstage coverage at Toronto Fashion Week reveals her desire to showcase beauty artisans. Offer: - Interviews with session stylists about runway-to-real-world adaptations - Time-lapse videos of makeup application processes - Commentary on regional differences in beauty techniques
Her water benefits article demonstrates preference for quantifiable outcomes. Ideal pitches include: - 30-day challenge frameworks with tracking templates - Before/after imaging with standardized lighting - Consumer surveys with demographic breakdowns
"Michelle changed how Canadians discuss beauty – not as frivolous indulgence, but as informed self-care." – Dermatologist Dr. Julia Carroll
At PressContact, we aim to help you discover the most relevant journalists for your PR efforts. If you're looking to pitch to more journalists who write on Beauty, here are some other real estate journalist profiles you may find relevant:
