Michael Pihach

Michael Pihach serves as Managing Editor at PAX Magazine, Canada's premier travel trade publication. With 15+ years in multimedia journalism, he specializes in:

  • Airline Industry Analysis: Track record of breaking stories on regulatory impacts
  • Trade Technology: Regular coverage of booking platform innovations

Pitching Preferences

  • Seeking: Policy changes affecting tour operators, airlift capacity data visualizations
  • Avoid: Consumer-focused travel tips, individual hotel openings

Recent recognition includes the 2023 CATO Award for Investigative Trade Reporting, honoring his exposé on cruise line sustainability claims.

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More About Michael Pihach

Bio

Michael Pihach: A Career Shaping Canadian Travel Journalism

We've followed Michael Pihach's evolution from television production to becoming a managing editor at one of Canada's most influential travel trade publications. His career demonstrates a unique blend of multimedia storytelling expertise and deep industry knowledge.

From Studio to Newsroom: Key Career Phases

  • 2010-2015: Produced lifestyle programming for CBC's Steven and Chris and The Marilyn Denis Show, honing skills in consumer-focused content creation
  • 2016-2020: Transitioned to digital journalism with bylines in CBC Life and DailyXtra.ca, expanding into LGBTQ+ travel narratives
  • 2021-Present: As Managing Editor of PAX Magazine, oversees coverage reaching 39,000+ travel industry subscribers

Notable Work Analysis

Air Transat & Porter Downplay Recent Reductions to U.S. Capacity Amid Tariff Threats

This analysis piece demonstrates Pihach's ability to contextualize airline operational decisions within broader geopolitical frameworks. By interviewing executives from both carriers and cross-referencing Transport Canada data, he revealed how proposed EU tariffs on sustainable aviation fuel influenced North American route planning. The article's impact led to follow-up coverage in The Globe and Mail's transportation section.

Beat Breakdown & Pitching Strategy

1. Focus on Trade-First Angles

Pihach prioritizes stories that empower travel advisors with actionable information. A successful pitch might detail how new resort certification programs affect commission structures rather than generic destination features.

2. Data-Driven Sustainability Stories

His coverage of IATA's 2024 SAF mandates shows receptiveness to verifiable environmental initiatives. Include third-party validation from organizations like Green Key Global when pitching eco-innovation stories.

Awards & Industry Recognition

"Pihach's COVID-19 recovery series redefined trade publication storytelling through interactive data visualization." - Canadian Travel Press Association
  • 2023: Canadian Media Award for Best Trade Publication Article (Transportation Category)
  • 2022: Named to Travel Weekly's "30 Under 40" industry leaders list

Top Articles

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