This veteran reporter combines technical expertise with narrative flair to demystify farming innovations. Currently anchoring coverage at Canadian Hog Journal, her work spans:
Prioritize data-rich stories with clear farmer impact metrics. Avoid commodity market speculation pieces.
We’ve followed Meagan Roy’s work as she evolved from hands-on agricultural expertise to becoming a trusted voice in Canadian agri-journalism. Her career began in field research, where she gained firsthand knowledge of crop management and sustainable practices. This foundation informed her transition to journalism, where she now bridges the gap between farmers, policymakers, and consumers.
This 2024 deep dive explores how AI-driven soil sensors are revolutionizing yield predictions. Roy embedded with three generational farming families to document their transition from traditional methods to tech-integrated workflows. The piece uniquely contrasts economic impacts across farm scales, featuring proprietary data from Agriculture Canada’s innovation grants program.
Roy consistently highlights tools reducing water/nutrient waste. Her March 2024 piece on drone-based soil analysis demonstrates preference for solutions with third-party efficacy studies. Successful pitches include case studies with 12+ month implementation data.
"Roy’s work exemplifies science communication that respects both producer realities and ecological imperatives." – Canadian Agri-Food Policy Institute, 2023
At PressContact, we aim to help you discover the most relevant journalists for your PR efforts. If you're looking to pitch to more journalists who write on Agriculture, here are some other real estate journalist profiles you may find relevant:
