Maya Sasson has established herself as Canada’s foremost analyst of fintech innovation and high-growth equities. Currently writing for The Globe and Mail with syndication in US markets, her work bridges quantitative rigor and narrative clarity.
“The most compelling pitches help me connect boardroom strategies to Main Street impacts – how does a new API reduce farmers’ loan approval times? Can machine learning lower insurance premiums in flood zones?”
With recognition from the CFA Institute and multiple SABEW nominations, Sasson’s work informs both retail investors and institutional decision-makers. Her upcoming book Decoding Disruption: A Quant’s Guide to Financial Innovation further cements her status as a leading interpreter of market evolution.
We’ve tracked Maya Sasson’s evolution from data-driven analyst to influential financial commentator, observing how her mathematical precision and market intuition have carved a unique niche in fintech and equity reporting. Her work consistently demystifies complex financial concepts while spotlighting emerging opportunities in volatile markets.
This 2021 deep dive into SoFi Technologies’ transition to a national bank charter demonstrated Sasson’s ability to anticipate regulatory impacts on market valuation. By interviewing six financial analysts and modeling three growth scenarios, she illustrated how the charter could expand SoFi’s addressable market by 40% while warning about intensified compliance costs. The article became required reading in fintech circles, cited in three SEC filings by competing firms.
At the height of the 2022 crypto winter, Sasson identified undervalued mining companies poised for recovery. Her analysis contrasted energy-cost structures across different geographies and predicted which firms would survive hash rate fluctuations. The piece notably avoided hype, focusing instead on balance sheet fundamentals – a approach that protected readers from subsequent industry collapses while spotlighting Marathon Digital’s 290% rebound.
This 2020 risk/reward analysis exemplified Sasson’s talent for making speculative markets accessible. By creating a proprietary scoring system evaluating 78 microcap stocks, she highlighted three companies with institutional backing and patent pipelines. The article’s cautionary framework – emphasizing position sizing and stop-loss strategies – has been adopted by three major retail brokerages in their educational materials.
Rationale: Sasson prioritizes backend financial systems (payment rails, regulatory tech, blockchain protocols) over consumer-facing apps. Her coverage of Marqeta’s IPO preparation demonstrated this preference, emphasizing their API architecture rather than end-user features. Pitches should highlight technical differentiators in areas like real-time settlement or fraud detection algorithms.
Rationale: With her TipRanks background, Sasson excels at identifying when Wall Street ratings diverge from on-the-ground realities. Successful pitches will contrast sell-side price targets with alternative data – for instance, a biotech firm’s clinical trial progress against short interest trends. Reference her 2023 piece reconciling Jefferies’ buy rating on Upstart with rising loan default rates.
Rationale: Her SoFi analysis template shows appetite for modeling policy changes. Effective pitches will include regulatory scenario analysis – e.g., how the EU’s MiCA legislation could affect crypto custody revenues. Include data visualizations comparing compliance costs across jurisdictions.
“The true measure of fintech innovation isn’t valuation spikes, but sustainable inclusion – can blockchain reduce remittance fees for migrant workers? Will AI underwriting expand credit access? These are the metrics that matter.”
At PressContact, we aim to help you discover the most relevant journalists for your PR efforts. If you're looking to pitch to more journalists who write on Fintech, here are some other real estate journalist profiles you may find relevant:
