Mat Watson
Mat Watson focuses on whether cars are genuinely worth buying, combining hard testing with clear, value-focused explanations of price, finance and running costs for buyers following the car market through Carwow. He covers everything from mainstream electric cars and hybrid SUVs to supercars and hypercars, but always through the lens of what the purchase means in practice for the consumer. His coverage sits at the intersection of automotive testing, digital video entertainment and the business of changing cars, anchored by his role leading Carwow’s editorial output and its high‑reach YouTube channel.
Car reviews and ‘best cars’ roundups
Watson’s core work is detailed car reviewing, built on more than two decades as a motoring journalist and front‑line tester. On Carwow he regularly writes long‑form pieces assessing the best cars he has reviewed or driven in a given year, drawing directly on the breadth of models he has tested on the Carwow YouTube channel. In these roundups he explains why specific cars stand out, referring to practicality, technology, efficiency, driving experience and value for money as the key criteria that matter to buyers.
His reviews span sub‑£20,000 hybrid SUVs through to £1 million hypercars, treating each with the same structured scrutiny rather than fan‑style enthusiasm. Articles such as “Mat Watson: These are the best cars I’ve reviewed in 2025” and “Mat Watson: these are the best cars I’ve driven in 2026 so far” show this pattern clearly: he tests a wide range of cars, then distils his judgement into clear recommendations rooted in real‑world use and ownership costs. Across the site’s model pages he also contributes concise expert verdicts on individual cars, from everyday Toyotas and BMWs to specialist sports cars, summarising what makes them sensible or special choices.
Behind these pieces sits a defined testing methodology: Watson is described as using drag races, off‑roading and thorough static inspections to poke and prod every aspect of a car before deciding whether he can recommend it. The result is that his written reviews mirror what viewers see in his videos, with structured pros and cons and clear conclusions about whether a model fits the needs and budget of different kinds of buyers.
Electric cars, hybrids and family SUVs
Electric, hybrid and family‑oriented cars are a major strand of Watson’s coverage, reflecting how quickly this part of the market is changing. Recent headlines show him comparing budget electric models such as the Fiat Grande Panda Electric and Citroen e‑C3, explicitly positioning them as near‑identical choices and then setting out which one is best.
He also tests Chinese‑built electric and hybrid cars, with pieces on roomy Chinese EVs available on 0% APR and smart‑looking Chinese SUVs where he highlights both the hybrid powertrain and the saving available on new purchases.
Hybrid SUVs and family EVs appear frequently in his “deal of the day” and “Car of the Day” formats, where he explains why a particular Japanese hybrid SUV or BMW i4 is attractive, but also underlines factors such as fuel consumption, practicality and price. In these articles he often spells out cash savings or monthly payments, for example saving up to several thousand pounds on a hybrid SUV, leasing a Polestar or a smaller EV from specific monthly figures, and showing when buying a second‑hand electric family car can cut the headline price by around £20,000.
He also looks at larger family SUVs such as the Audi Q7, asking whether buyers should purchase the current generation or wait for the new model, which puts model‑cycle timing and depreciation into the decision.
Even off‑road comparisons, such as testing whether a Chery Tiggo 9 can match a Land Rover Discovery’s ability while costing around £20,000 less, are framed around value as well as capability. Across these pieces he treats electrification and new brands as business decisions for consumers, not just technology stories, emphasising the trade‑off between equipment, performance and what the buyer actually pays.
Drag races and YouTube entertainment
Watson is closely associated with high‑production drag races and entertainment‑style content, which feed directly into his written work. Carwow’s own explanation of how it tests cars notes that his drag races and off‑roading segments are not just spectacle, but part of how he assesses performance and traction in a variety of models. On the site and in syndicated coverage he fronts drag races pitching BMW M5s against Ferrari SF90s, Lamborghini Temerario against Ferrari SF90, and multiple Lamborghinis against family‑friendly electric cars, using these races to illustrate comparative speed and real‑world performance.
Behind‑the‑scenes pieces such as “Behind the scenes on the most expensive drag race I’ve ever filmed” show that he is directly involved in conceiving and producing these events, not only presenting them. In Carwow’s YouTube entertainment section he extends this format into more playful stories: racing Orlando Bloom, attempting to build his own self‑driving car to beat Tesla, dissecting how he beat the stock market by investing in cars, and revisiting his judgement on models like the BMW M5. These articles keep the tone light but still revolve around measurable outcomes such as lap times, engineering challenges, investment returns and reassessed performance, keeping the entertainment rooted in concrete results.
The Carwow homepage and help content reinforce his role as the face of this output, with Watson introducing the brand’s mission to make car‑changing easy and leading a team of expert writers whose work ties back to his video reviews. His long tenure as presenter on the Carwow YouTube channel, which now counts well over nine million subscribers, gives his entertainment‑led coverage significant reach among car‑interested consumers and the broader audience for automotive content.
Deals of the day and the business of changing cars
Watson’s coverage consistently links car testing to the business of buying, selling and financing cars. He writes recurring “deal of the day” pieces highlighting specific cars with notable discounts, favourable APR offers or compelling lease terms, explaining in plain language why the numbers make sense.
These include articles on hybrid SUVs with several thousand pounds off list price, electric hatchbacks available from particular starting figures, and mainstream EVs such as the Tesla Model 3 with lease payments spelled out and tied to their reputation as go‑to family cars.
He also covers wider offer structures, such as Jaecoo and Omoda rolling out 0% APR PCP deals across more models, making it clear how manufacturer finance campaigns change the equation for buyers considering unfamiliar brands. In “Help me Carwow” content he positions himself as the masthead’s in‑house car expert, promising to “wow” customers with how easily Carwow can help them change cars, which frames his reviews and deal pieces as part of a service aimed at simplifying complex purchase decisions.
Related entertainment features, including selling his mother’s Tesla Model 3 and examining whether he made a mistake, pull personal transactions into the same business narrative, illustrating resale value and timing in a way that resonates with ordinary sellers.
Beyond Carwow, Watson’s professional profile includes previous work on automotive YouTube channels and magazines, a television series helping people buy their dream used car, and a book giving an “utterly unbiased” guide to important models, all of which reinforce his long‑running focus on the consumer side of the car business. Taken together, his output is best described as business‑minded automotive coverage: he tests cars hard, but ultimately writes for people deciding how to spend their money on buying, selling or financing them.
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