With three decades shaping Australian public discourse, Mark Forbes bridges journalism and corporate strategy. His expertise spans:
Prioritize data-driven stories demonstrating:
Avoid:
"Effective communication builds bridges between policy intent and operational reality."
Mark Forbes has shaped Australian media and governance through a career spanning legislative halls, newsrooms, and boardrooms. His journey began as a federal and state parliamentary correspondent, where he cultivated a reputation for dissecting complex policy debates into accessible narratives. This foundation propelled him into investigative roles at Four Corners and Channel Seven, where his 1996 exposé on parliamentary misconduct earned the Walkley Award for Investigative Journalism—a testament to his tenacity and ethical rigor.
"True accountability requires peeling back layers of power to reveal systemic truths."
As Editor-in-Chief of The Age (2008-2014), Forbes redefined political reporting during pivotal moments:
Transitioning to ICON Reputation Management in 2025, Forbes now advises ASX-listed companies on:
Forbes prioritizes stories demonstrating how policy changes create operational challenges for enterprises. His work with mining conglomerates navigating environmental reforms exemplifies this focus on translating legislation into business outcomes.
With 17 managed crises in the past two years, Forbes seeks case studies showcasing innovative stakeholder engagement during operational disruptions. His redesign of recall protocols for automotive manufacturers illustrates this specialty.
While versed in media training executives, Forbes avoids personality-centric stories. His 2024 rebrand of a Fortune 500 CEO emphasized institutional values over individual charisma.
Walkley Award for Investigative Journalism (1996)
Recognized for exposing systemic corruption in state infrastructure contracts, this investigation prompted three royal commissions and revised tender processes nationwide.
Quill Award for Political Reporting (2012)
His election coverage series pioneered interactive policy comparison tools still used by major Australian media outlets.
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