This CBC veteran turned multimedia documentarian specializes in:
"The best climate stories show how the crisis rewrites our relationship with place." - McDiarmid, 2023
We've tracked Margo McDiarmid's evolution from CBC's Parliamentary Bureau environmental reporter to a multimedia documentarian blending investigative rigor with artistic sensibility. Her 16-year tenure at CBC established her as a trusted voice on climate policy, with notable coverage of:
McDiarmid's 2022 embedded reporting with Canadian Medical Assistance Teams (CMAT) along the Polish-Ukrainian border exemplifies her human-centered approach. Over five days, she documented:
Her photo essay accompanying the text won praise for balancing graphic war injuries with dignity-preserving framing. The piece influenced Canada's $100M humanitarian aid package to Ukraine through its visceral depiction of medical supply shortages.
This 2021 photographic study of Ottawa's community rinks reveals McDiarmid's signature blend of environmental reporting and cultural documentation. Key insights include:
"The average rink season has shortened by 23 days since 1970, with volunteers now spending 70+ hours preparing unstable ice beds."
Her methodology combined:
McDiarmid prioritizes narratives showing climate impacts through human experiences rather than abstract data. Successful pitches should mirror her award-winning Outdoor Rink Project approach, focusing on:
With her SPAO training, McDiarmid seeks stories offering strong visual components. Ideal pitches include:
The competitive six-month residency at Ottawa's premier photographic arts school marked McDiarmid's transition to visual storytelling. Her final exhibition Winter's Fragile Embrace drew record attendance, later acquired by the Canadian Museum of History.
McDiarmid won for her coverage of Alberta wildfires, notable for:
At PressContact, we aim to help you discover the most relevant journalists for your PR efforts. If you're looking to pitch to more journalists who write on Environment, here are some other real estate journalist profiles you may find relevant: