Madeleine Evans
Madeleine Evans specialises in turning rigorous product testing into clear, practical buying advice across beauty, wellness and everyday essentials. As a lifestyle writer at Good Housekeeping, she builds her coverage from Good Housekeeping Institute lab data and large testing panels, then translates the findings into ranked reviews that focus on performance, usability and value. Alongside this consumer focus, she has also covered entertainment stories, including Oxford University hiring a BAFTA-winning Hollywood star for a senior position.
Expert-tested beauty and wellness reviews
Evans’ core work centres on beauty and health and wellness products, where she consistently anchors recommendations in structured testing rather than opinion. In detailed guides to categories such as French pharmacy skincare, hair growth serums and teeth-whitening kits, she draws on lab measurements and editor or panel feedback to explain why specific formulations outperform others and how they fit into everyday routines.
Her beauty awards coverage highlights standout products across skincare, haircare and more, condensing extensive test programmes into shortlists that emphasise efficacy and real-world results.
Her reviews are typically framed around specific consumer needs - oily hair, sensitive skin, brighter teeth or stronger nails - and she uses those use-cases to organise product round-ups. Articles on nail polish, shampoos for oily hair and other staples spell out what the testing looked at, from longevity and finish to scent, texture and ease of use, making the technical criteria legible to non-specialist readers. The through-line is a service-first style: each piece is written to answer a concrete question about what works, for whom, and at what price point.
Haircare and styling focus
Haircare is a recurring sub-beat, where Evans tests everything from colour treatments to styling products and shampoos. In pieces comparing bond-building treatments such as Olaplex and K18, she leans on side-by-side testing to show how viral products perform on condition, strength and overall hair health, giving readers a clear sense of the trade-offs between big-name options. Round-ups of home hair dye kits and blue shampoos focus on coverage, tone and brassiness control, reflecting an interest in how products behave beyond the salon.
Styling articles, including reviews of hairsprays and other finishing products, follow the same structured approach: tests with large panels, analysis of lab findings, and then a distilled set of recommendations tied to specific hair types and styles. Descriptions emphasise hold, feel and brushability, showing that she prioritises everyday wear over purely editorial looks.
Across this strand of her work, Evans distinguishes herself from generic beauty coverage by grounding trend-led topics in formal testing and measured performance claims.
Parenting and everyday essentials
Evans extends the Good Housekeeping testing lens beyond beauty into parenting and household essentials. Reviews of baby wipes and nappy creams are built on lab analysis and large panels of parent testers, with her role described as using those results and real-world feedback to create accurate, helpful product write-ups. She focuses on criteria such as gentleness, effectiveness and value, mirroring the pragmatic tone of her beauty coverage but applied to family-oriented shopping decisions.
Wellness journals and planners are another recurring topic, where she assesses products designed for self-care, goal-setting and mindfulness. These guides combine product description with practical considerations around layout, prompts and durability, positioning stationery as a tool for everyday wellbeing rather than a lifestyle accessory.
The consistency of her testing-led method across disparate categories - from baby products to wellness tools - marks her out as a consumer journalist whose remit spans the full spectrum of day-to-day purchases.
Cross-platform lifestyle writing
Alongside her role at Good Housekeeping, Evans has written for other lifestyle and women’s health outlets including Elephant, Cosmopolitan and Women’s Health, extending her focus on beauty and wellness to different readerships. Her presence in collaborative Good Housekeeping features, co-bylining with beauty editors on topics such as French pharmacy skincare, teeth-whitening kits and beauty awards, shows she is embedded in the brand’s broader testing and editorial apparatus rather than operating as a purely solo voice. Across platforms, the distinguishing feature of her work is a preference for data-backed recommendations over personality-driven commentary, making her a consistent fit for stories that hinge on product performance, category testing or expert-led consumer guidance.
4 more entertainment journalists.
Abbie Bray
Abbie Bray reports on how television affects the people on screen and the viewers at home. She is acting head of Screen Time, working across national and regional titles on dramas, soaps, factual entertainment and live broadcasts. Her focus includes Death in Paradise, Beyond Paradise, Vera and Midsomer Murders, as well as Gardeners’ World, Our Yorkshire Farm, Countryfile, Garden Rescue and A Place in the Sun. She also covers presenters, long-running series, sports broadcasts, viewer complaints and Ofcom scrutiny. Before Screen Time, she was a TV reporter for Metro and the Daily Express, then held weekend TV editor, assistant TV editor and deputy showbiz editor roles. Her reporting links TV formats to grief, career changes, casting, audience reaction and the personal stakes behind live coverage.
Adam Bloodworth
Adam Bloodworth covers how culture, nightlife and luxury spaces shape modern entertainment and everyday life. He is a Features Journalist and Deputy Life&Style Editor at City A.M., where he has written and commissioned culture and lifestyle features since 2022. He is also Deputy Editor of City A.M. The Magazine. His beat includes film, TV, music, theatre, things to do, restaurants, hotels, members’ clubs, fashion and LGBTQ storytelling. He has written for The Telegraph, The Independent, VICE, Metro and HuffPost UK. He reviews gigs, theatre and restaurants, profiles venues and reports on live-music infrastructure. His work often combines criticism with first-person experience, judging places and performances by their atmosphere, stories and audience experience. He also interviews public figures and appears as an on-air commentator.
Adam England
Adam England stands out for linking celebrity news to wider trends in music, sport, health and everyday life. He is a writer-reporter on the news team at People, where he covers entertainment, culture and lifestyle through timely stories and evergreen explainers. His work has appeared in publications including The Guardian, The Independent, Vice, Dazed, Healthline and Verywell Mind. He writes about music, screen entertainment, celebrity careers, fan communities, sport, cultural history, mental health, travel, pets, relationships and social affairs. His explainers include the 2023 NFL Draft and Bruce Lee’s death. He also reports on sensitive celebrity health stories, such as Lionel Richie cutting a concert short after feeling dizzy. His reporting is clear, factual and service-driven. He strips back jargon and mythology, uses lived experience and expert input where relevant, and avoids sensationalism.
Adam White
Adam White is features editor across culture and lifestyle at The Independent. He writes and commissions long-form features, essays and interviews on film, television, music and entertainment. His work examines how fame, fandom and taste shape contemporary culture, from streaming thrillers and celebrity disclosure to festivals, live music and creative careers. His writing has appeared in Dazed, Huck, i-D, Playboy, The Telegraph, The i, Little White Lies, The Quietus and Nylon. He uses a strong, voice-led style that combines reporting, observation and personal immersion. His streaming coverage treats television as something experienced as much as watched. His celebrity essays connect star narratives to wider questions about privacy and public image. His festival writing focuses on audiences and live events as cultural rituals. His interviews with film-makers and authors rely on rapport, extended stories and reflection.