Lydia Lynch (The Australian) specializes in dissecting evolving landscapes across media, finance, and corporate governance. Her reporting combines forensic analysis with narrative flair, particularly when examining:
Seek stories that reveal systemic shifts rather than isolated events. Recent pieces demonstrate particular interest in:
Beginning at regional outlets, Lynch honed her skills in investigative reporting before joining The Brisbane Times. Her early work exposed regulatory gaps in digital media, earning recognition for its methodological rigor. A 2018 series on algorithmic bias in news aggregation, for instance, combined data analysis with stakeholder interviews to reveal how platforms inadvertently amplified misinformation.
This 2023 deep dive into impact investing frameworks established Lynch as a thought leader in ethical finance. Through case studies of B Corps and interviews with UN Principles for Responsible Investment signatories, she demonstrated how ESG metrics are reshaping venture capital. The article’s longitudinal analysis of returns from sustainability-focused startups revealed a 14% outperformance against traditional benchmarks over five years.
Lynch consistently prioritizes stories about technologies redefining journalism’s future. Her 2022 examination of AI-powered fact-checking tools (The Brisbane Times) included proprietary testing of six platforms’ accuracy rates. Pitches should emphasize novel applications rather than incremental updates.
"Lynch’s work exemplifies the marriage of depth and accessibility – she makes the complex comprehensible without sacrificing nuance." – Australian Journalism Review, 2024
At PressContact, we aim to help you discover the most relevant journalists for your PR efforts. If you're looking to pitch to more journalists who write on Media, here are some other real estate journalist profiles you may find relevant: