Lucy Kippist is a business journalist and community architect specializing in parent-led entrepreneurship. Based in Australia, she currently writes and podcasts for Mums & Co, where she explores:
Pitching Tips:
Lucy’s career began in fast-paced news environments, including roles at News.com.au and Yahoo, where she honed her ability to distill complex topics into accessible narratives. Her transition to radio further refined her knack for conversational storytelling—a skill that now underpins her work at Mums & Co, where she serves as Community Manager. Here, she curates resources, hosts podcasts, and writes articles that empower women to balance business ambitions with family life.
In this candid interview, Lucy discusses the challenges of supporting parent-entrepreneurs in a post-pandemic economy. She emphasizes the importance of flexible work models and shares case studies of businesses that thrived by adopting hybrid technologies. Her analysis of survey data from 500 Australian mothers reveals that 68% prioritize time efficiency over revenue growth—a statistic that has reshaped how startups approach product development for this demographic.
Lucy collaborates with tech entrepreneur Karen McDermott to dissect tools that streamline operations for small businesses. The piece contrasts user-friendly platforms like Canva with more complex CRM systems, arguing that accessibility determines adoption rates among time-poor founders. A standout section features a bakery owner who automated 80% of her admin tasks using $10/month apps, freeing her to focus on creative work.
This podcast episode showcases Lucy’s interview style—incisive yet warm. She guides Gallagher through a discussion on rebranding career skills for entrepreneurial ventures, highlighting how former journalists can leverage media relationships in PR. Listeners praised the actionable advice on repurposing content across platforms, with many implementing the suggested “one story, five formats” strategy.
Lucy consistently highlights tools that reclaim hours for busy parents. A pitch about project management software succeeded by demonstrating a 30-minute/week time save for users. Avoid overly technical proposals; she prioritizes ease of implementation over advanced features.
Stories of incremental progress resonate more than overnight success tales. Her article on 5-minute daily habits included examples like a florist who doubled client retention through handwritten notes—a simple tactic others could replicate.
With 42% of her audience running home-based businesses, Lucy seeks tech that democratizes access. A profile on affordable e-commerce plugins led to partnerships between developers and small retailers. Pitches should address budget constraints without sacrificing functionality.
While formal awards aren’t documented, Lucy’s impact is evident in Mums & Co’s growth to 50,000+ members under her stewardship. Her podcast ranks among Australia’s top 20 business shows, and she’s been invited to speak at events like the 2024 Women in Digital Conference—a testament to her thought leadership.
At PressContact, we aim to help you discover the most relevant journalists for your PR efforts. If you're looking to pitch to more journalists who write on Business, here are some other real estate journalist profiles you may find relevant:
