Lizzie Edmonds is the Celebrity Correspondent for London’s Evening Standard, specializing in A-list culture, royal affairs, and parenting trends. With over a decade at the publication, she’s renowned for:
Lizzie Edmonds began her career at The Evening Standard as a trainee journalist over a decade ago, quickly establishing herself as a versatile reporter. Her early work spanned general news and consumer affairs, where she honed her skills in investigative reporting and human-interest storytelling. In 2019, she transitioned to the showbiz desk, leveraging her knack for narrative-driven journalism to cover high-profile celebrity stories, royal engagements, and cultural trends.
"Her work on the Food For London Now campaign won Campaign of the Year at the Society of Editors Awards, highlighting her ability to merge impactful journalism with social advocacy."
This 2025 investigative piece dissected the protracted legal battle between Pitt and Jolie, offering exclusive insights into custody arrangements and asset divisions. Edmonds combined court documents with insider interviews to contextualize the case within broader Hollywood power dynamics. The article became a reference point for legal analysts and pop culture commentators, cited in over 50 international outlets.
Edmonds merged consumer journalism with celebrity culture in this 2024 analysis of the viral baby product. She tested the car seat across London boroughs, interviewed pediatric safety experts, and traced its popularity through celebrity endorsements from figures like Stacey Solomon. The review drove a 300% traffic spike to The Standard's parenting vertical.
This 2023 lifestyle investigation mapped the £2.3 billion celebrity baby product industry. Edmonds partnered with retail analysts to decode purchasing patterns, revealing how Instagram aesthetics influence mainstream parenting trends. The piece prompted discussions about consumerism in modern parenthood across BBC Radio 4 and Mumsnet forums.
Edmonds frequently amplifies how celebrities engage with societal causes. Pitch stories that connect A-list advocacy to measurable impacts, like her 2024 piece on Emma Watson's sustainable fashion investments reducing textile waste by 18% in East London. Avoid superficial "celebrity does charity" angles without verifiable outcomes.
Her award-winning Food For London Now campaign demonstrates interest in solutions-oriented reporting. Propose stories that examine how celebrity trends influence public health outcomes, such as the 23% increase in breastfeeding rates following Kate Middleton's advocacy.
With exclusive access to palace sources, Edmonds prioritizes stories that reveal the monarchy's cultural evolution. Successful pitches might explore how Prince George's education choices reflect modern parenting philosophies among aristocrats.
Brad Pitt and Angelina Jolie have finally reached a settlement following eight years of divorce proceedings
Doona X review: Is the updated cult car seat worth the money?
From Sienna Miller to Kylie Jenner: Here’s what celebrities are buying their little bundles of joy
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