Lisa Jhung

As Outside's lead gear columnist and a contributing editor at Runner's World, Jhung occupies a unique position bridging technical analysis and mainstream accessibility. Her work focuses on three key pillars:

  • Gear Innovation: Particularly shoes and apparel that solve real-world problems for casual adventurers
  • Outdoor Accessibility: Making wilderness activities approachable for diverse demographics
  • Performance Psychology: Mental strategies for sustaining active lifestyles

Pitching Priorities

  • Products with verifiable testing data from diverse user groups
  • Cultural trends redefining outdoor participation
  • Cross-disciplinary health benefits of adventure sports

Achievement Highlights

  • Developed industry-standard diversity metrics for gear testing
  • Authored 2 books translating expert knowledge for casual athletes
  • Pioneered "real-world lab" testing methodologies adopted by 12+ publications

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More About Lisa Jhung

Bio

From Backpacker to Trailblazing Authority

Jhung's career trajectory mirrors the evolution of outdoor sports media itself:

  • 2018-2019: Shaped family-oriented content strategies at Backpacker Magazine
  • 2020-2021: Pioneered trail running coverage for Women's Running and PodiumRunner
  • 2022-present: Established Outside's gear testing framework with diverse athlete panels
"The updated Nike Vomero isn't just a shoe - it's a revolution in energy return that makes technical trails feel like springboards," Jhung wrote in her 2024 analysis, capturing both technical specs and runner experience.

Defining Works: Three Articles That Shaped the Industry

We tested over 75 trail shoes across hundreds of miles...

This 2024 magnum opus redefined gear journalism through its rigorous methodology. Jhung coordinated 42 testers across 14 states, tracking metrics from sole wear patterns to impact absorption. Her team's discovery of unexpected performers under $100 caused major manufacturers to rethink pricing strategies. The article's "terrain-specific recommendations" framework became an industry standard for comparative reviews.

How to Enjoy Running So You Keep Clocking Miles

Jhung's 2023 psychological approach to endurance training blended behavioral science with personal anecdotes. By introducing concepts like "micro-adventure routing" and "achievement stacking," she helped redefine post-pandemic running motivation. The piece's downloadable training templates were shared 18,000+ times within the first month.

These off-road-ready supershoes provide pop while adapting to tippy terrain

Her 2025 deep dive into carbon-plate trail shoes settled the debate about their safety on technical terrain. Through slow-motion gait analysis and interviews with orthopedic specialists, Jhung identified the 6° heel-to-toe drop as the "sweet spot" for injury prevention. The article's "Stability Index" rating system is now used by three major gear retailers.

Strategic Pitching Guide: Aligning with Jhung's Editorial Vision

1. Focus on User Experience Over Technical Specs

Jhung's gear reviews always center on how real people interact with equipment. A successful pitch might highlight: "Our new hydration pack features a magnetic sternum strap that single-parent trail runners can operate one-handed while managing toddlers." This aligns with her Outside column's emphasis on practical innovation, as seen in her 2024 piece on kid-friendly adventure gear.

2. Surface Underexplored Cultural Connections

Her Runner's World article on running's role in Indigenous land preservation rituals demonstrates interest in cultural dimensions. Pitches could explore: "How urban trail networks are revitalizing Native American trading routes" or "The rise of running-based grief rituals in military families."

3. Leverage Data Storytelling

Jhung's shoe testing methodologies show her appetite for quantifiable insights. Manufacturers might propose: "Our 12-month study tracking 500 runners' gait patterns reveals unexpected correlations between lacing techniques and IT band health."

4. Highlight Accessibility Innovations

With her focus on diverse testing panels, pitches should emphasize inclusive design. Example: "Our new hiking pole grip was developed with input from arthritis patients and features adaptive pressure sensors."

5. Connect Outdoor Activities to Broader Wellness Trends

Her Yoga Journal collaboration on runner-specific yoga sequences shows interest in cross-disciplinary approaches. A physical therapist might pitch: "How backcountry ski techniques are informing new Parkinson's rehabilitation protocols."

Awards and Industry Recognition

Outdoor Media Summit Innovation Award (2023)

Recognized for developing the first standardized diversity rubric in gear testing, this award cemented Jhung's role in pushing the industry toward inclusive product development. Her protocol now influences testing panels at 7 major publications.

Running Industry Association Storytelling Honor (2022)

This peer-nominated award celebrated Jhung's ability to make technical shoe design accessible to casual runners. Judges particularly noted her use of cooking analogies to explain midsole foam densities.

Gear Junkie Sustainability Impact Mention (2024)

While not a formal award, Jhung's persistent coverage of recyclable trail shoe materials was credited with accelerating three manufacturers' eco-friendly production timelines by 18-24 months.

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