This Builder Magazine contributor specializes in factory-built housing solutions and sustainable material innovations. Her reporting provides actionable insights for architects and developers navigating the $14.3B modular construction market.
"Focus on measurable outcomes - energy performance data, construction timelines, and cost comparisons drive my story selection."
Avoid pitches about commercial high-rises or REIT strategies. Demirjian prioritizes single-family and low-rise multifamily innovations with verifiable performance metrics.
Leah Demirjian has established herself as a leading voice in architectural journalism through her nuanced coverage of innovative construction methodologies at Builder Magazine. With a career spanning seven years, she specializes in documenting the intersection of traditional craftsmanship and cutting-edge prefab technologies.
This 4,200-word investigative feature deconstructs the Modern Texas Prefab project through three lenses:
"The airtight envelope achieved 0.6 ACH50 - surpassing Passive House standards by 40% - while cutting build time from 36 months to 14."
Demirjian's data-driven examination of luxury housing trends incorporates predictive analytics from Zonda's proprietary database. Her analysis identified Austin's Barton Creek corridor as an emerging hub for net-zero estates, correlating property values with proximity to modular manufacturing facilities. The piece introduced novel metrics comparing square-foot costs between site-built and factory-produced homes.
This executive profile revealed strategic shifts in material procurement, with Jackson disclosing a 19% increase in cross-laminated timber orders. Demirjian pressed on supply chain vulnerabilities, extracting commitments for regionalized production networks that later materialized as BFS's 2025 Midwest Manufacturing Initiative.
Prioritize pitches about factory-grade sustainable materials like carbon-cured concrete or mycelium insulation. Demirjian's coverage of Bensonwood's timber systems demonstrates particular interest in materials enabling faster on-site assembly while meeting stringent energy codes.
Successful pitches highlight symbiotic partnerships, such as her profile of Aamodt/Plumb Architects working with Matt Risinger's build firm. Focus on projects blending design ambition with constructability metrics.
With 18% of her 2024 articles addressing regulatory impacts, pitch zoning reform case studies or incentive programs accelerating prefab adoption. Her recent analysis of California's Title 24 revisions exemplifies this focus.
The National Association of Home Builders recognized Demirjian's series on construction labor shortages, particularly her exposé on certified modular assembler training programs. Judges noted her "ability to translate technical workforce development strategies into compelling narratives."
At PressContact, we aim to help you discover the most relevant journalists for your PR efforts. If you're looking to pitch to more journalists who write on RealEstate, here are some other real estate journalist profiles you may find relevant:
