Lauren Cunningham
Lauren Cunningham connects runway and street style to clear, shoppable fashion advice, with a particular focus on trend-led, minimalist and polished everyday dressing at Who What Wear UK and other major women’s media brands. She works as a freelance fashion and beauty editor, covering runway reviews, fashion news, shopping galleries and deep-dive features across titles including Marie Claire, Glamour, Stylist, Grazia, Harper’s Bazaar, Vogue Business and Who What Wear. She is also currently fashion and beauty editor at The Independent and holds recent roles such as acting fashion news editor at Grazia UK, alongside contributing positions at Refinery29 and Stylist.
Trend-Led Fashion Editing Across Major Women’s Titles
Cunningham’s core remit is fashion and beauty journalism with an emphasis on industry news, trend-led stories, shopping galleries and long-form features. Her portfolio spans leading mainstream women’s magazines and digital platforms, including Marie Claire, Glamour, Stylist, Grazia, Harper’s Bazaar, Vogue Business, Vanity Fair, Elle, Popsugar, You Magazine and Sorbet. Within these outlets she writes everything from runway reviews and fashion news pieces to talent interviews and longer reads, moving easily between breaking trend coverage and more analytical feature formats. Her current in-house role as fashion and beauty editor at The Independent sits alongside her freelance work, giving her a perspective that combines daily news sensibilities with the curated tone of glossy fashion media. She also brings styling experience into her journalism through freelance work in e-commerce, red carpet and TV and film styling, which informs the practicality and polish of the wardrobe advice in her writing.
From Runway to Wear-Now Wardrobes
Cunningham is heavily involved in translating runway and Fashion Week coverage into wear-now guidance for readers. At Who What Wear UK she is described as someone whose curated shopping guides, outfit inspiration and “how to recreate” tips often catch soon-to-be-huge trends early. Her runway reporting includes pieces such as a spring/summer 2026 feature on six runway trends that can be worn immediately, which breaks down catwalk ideas into accessible styling notes and shopping suggestions.
She has produced dedicated coverage of minimalist trends spotted on the spring runways, linking clean silhouettes and edited colour palettes to the kind of streamlined wardrobes that resonate with minimalist dressers. The confirmed Who What Wear article on transitional staples for minimalists fits this pattern: she focuses on a small group of expensive-looking wardrobe building blocks that bridge seasons, framing trends in terms of longevity, coherence and ease of wear.
Across these stories, the through-line is not just identifying trends but explaining how they slot into real wardrobes, with specific pieces and combinations that move directly from runway or show report to everyday outfits.
City-Specific Style Codes and Street Style Reporting
A significant portion of Cunningham’s Who What Wear work uses specific fashion cities and scenes as a lens on style. She has reported live from New York Fashion Week, pulling out six trends, styling hacks and accessories that attendees are wearing and presenting them as immediate takeaways for readers. Her street style and outfit-ideas pieces track how women in different cities interpret trends, including features on the chicest women in Paris wearing particular flat-shoe-and-cropped-trouser combinations and warm-weather staples styled in fresh ways.
She covers London’s fashion scene through articles on shoe trends that fashion insiders in the city are adopting, as well as winter outfit stories detailing how Londoners are pairing jeans and boots in timeless ways. Other coverage follows styling hacks from Scandinavia and jewellery trends spotted in places like London, Madrid and Capri, using geography to signal how and where a look is gaining traction before it filters more widely.
Taken together, these stories show a consistent method: she reads the street and event style of key fashion destinations and distils them into clear formulas that can be replicated with existing wardrobes and targeted shopping.
Curated Shopping Guides, Accessories and Wellness-Focused Projects
Cunningham’s output for Who What Wear UK is strongly focused on curated shopping edits and outfit guides. Her author bio highlights shopping guides and outfit inspiration, and her archive includes jewellery and accessories stories such as an edit of contemporary jewellery brands “you need to have on your radar” and features on trending accessories that instantly sharpen summer outfits.
She writes about evolving jewellery trends, including pieces on the shift away from pearls towards cooler alternatives, and on specific colour combinations and designer bags that have become staples among fashion-conscious women in cities like Paris.
Across these shopping-led articles, her tone stays precise: she selects a tight group of items, describes the styling logic behind each choice and shows how they work within the broader trends she is tracking. Beyond fashion, she has founded Grounded, an independent magazine that explores the wellness industry through expert guest editors, which signals an interest in how lifestyle, wellbeing and industry insight intersect with style. This combination of shopping galleries, accessories coverage and wellness-adjacent editorial projects positions her as a journalist who moves comfortably between the commercial realities of fashion retail and more reflective takes on how people engage with style and self-care.
4 more fashion journalists.
Alexander Hernandez Gonzalez
Alexander Hernandez Gonzalez is a fashion journalist who uses style coverage to give voice to Latino communities and link luxury fashion to politics, social justice, and representation. He covers contemporary fashion for L’Officiel USA, focusing on how luxury brands translate creative ideas into campaigns, runway shows, and menswear stories. His narrative-driven features unpack themes, casting, and visual language behind collections and trend moments, with special attention to luxury campaigns, brand heritage, and “shoe fanaticism.” He reports across the fashion-month calendar with detailed runway coverage, follows designer-led shifts at ready-to-wear labels, and writes context pieces around London Fashion Week. Within men’s coverage, he translates runway concepts into everyday styling, stressing fit, fabric, and movement. He often uses cultural hooks like zodiac style guides to make luxury fashion accessible, while keeping prose clear, descriptive, and concept-led.
Amy Clark
Amy Clark turns fashion and beauty trends into practical, shoppable advice for Mamamia’s audience, using hands-on product testing, clear price points and a direct, informal voice. She is Mamamia’s beauty and fashion editor, working across beauty, fashion and lifestyle content, writing, editing and commissioning stories about what to wear and what to buy. Her fashion coverage focuses on accessible price ranges, concrete shopping guidance and real-life wardrobes, including sale round-ups under the $100 mark and trend explainers built around specific silhouettes and prints. Her beauty work centres on products she has used, with recurring “beauty empties” and new-launch round-ups that give short, outcome-focused verdicts grounded in day-to-day routines. She hosts Mamamia’s You Beauty podcast and oversees lifestyle verticals across travel, food, health, wellness, weddings and home, drawing on more than a decade in women’s media and senior brand and content roles.
Angela Law
Angela Law is the digital editor at ELLE Australia, and her coverage stands out for turning red carpet looks, couture shows, and shopping guides into clear reads on modern style. She covers fashion through designer coverage, celebrity style, and service-led pieces that translate trends and luxury moments into real wardrobes. Her reporting focuses on silhouette, fabric, styling choices, and how high-profile events shape current eveningwear and fashion codes. She also writes shopping-led stories on denim, mini bags, seasonal buys, and beauty picks, with an eye on practical use and wardrobe building. Her background spans more than nine years in digital media across fashion, beauty, lifestyle, and pop culture, and she has written for Vogue, Refinery29, Allure, and Harper’s Bazaar.
Arielle Katos
Arielle Katos is a fashion interpreter who turns weekly runway, celebrity, and street style noise into clear narratives about how people dress and shop in real life. She is the digital director at Harper’s BAZAAR Australia, shaping fashion and culture coverage across articles, shopping edits, reviews, and the How BAZAAR podcast. On the podcast, she anchors conversations on couture weeks, viral beauty innovations, new-season trends, and events like the Met Gala, using guests’ experience and her editorial vantage point to explain what matters. Her writing often starts from a specific look or colour, such as Pantone’s “Cloud Dancer” and emerging shades like chartreuse, cerulean blue, and lavender, and builds out to trend mood and longevity. She links street style, on-set styling, red-carpet choices, and product lists to show how glamour, minimalism, and editorial imagery translate into practical wardrobe decisions. She also guides social coverage across fashion, beauty, celebrity, culture, lifestyle, and health for a wider digital portfolio.