Kim Schewitz
Kim Schewitz covers the culture of **health optimization** – the routines, trends, and tools people use to maximize their bodies – and how that mindset spills into everyday life, pop culture, and business. She is a health reporter at Business Insider with a health beat that centers on longevity, evidence-based habits, and the booming wellness economy.
Health optimization and longevity trends
Schewitz focuses on the new wave of longevity and “maxxing” trends, showing how they move from niche obsession to mainstream behavior. She reports on posture training as an anti-aging and confidence tool, treating “fixing your posture” as a hot longevity trend and framing it as a kind of free facelift rather than a clinical intervention. In a feature on simple longevity hacks used by doctors and scientists, she highlights straightforward daily habits – eating well, sleeping consistently, and regular exercise – as the backbone of long-term health, contrasting them with more extreme or faddish practices.
Her work often puts individual stories at the center of broader health movements. In a reported piece on a man shocked into shape by a health scare, she follows how he built a detailed optimization routine in his 40s, including structured workouts and supplements, to maintain visible results like defined abs. In coverage of VO2 max – a fitness metric linked to longevity – she frames a specialized cardio class as both a fun experiment and a way to improve a biomarker associated with living longer.
Across these stories, she treats metrics and trends as part of a lifestyle people actively design, rather than abstract medical concepts.
Evidence-based nutrition and everyday eating
Nutrition is a recurring thread in Schewitz’s reporting, with an emphasis on simple food changes grounded in scientific expertise. In one story, she works with a nutrition scientist specializing in cardiovascular disease who shares three specific food swaps to make everyday meals more heart-healthy, stressing whole foods and less refined sugar as practical ways to protect the heart. She returns to this “back to basics” idea often, underscoring that the most effective changes are usually accessible, not extreme.
Her own eating habits become a vehicle for service journalism. In a widely shared piece, she explains how and why she aims to eat 30 different plant foods a week to support gut health, drawing on research showing this pattern is linked to more “good” gut bacteria and fewer harmful strains.
She breaks that goal down into time-saving habits, like keeping leafy greens and pre-cooked grains on hand, and gamifying vegetable intake so produce gets eaten instead of wasted. In other coverage, she profiles registered nutrition professionals and explores the convenience foods they rely on to assemble quick, nutritious meals, demystifying what “healthy” looks like in a busy kitchen.
Taken together, her nutrition stories frame healthy eating as an achievable routine built from small, consistent choices rather than strict, numbers-driven dieting.
First-person experiments and habit-building
Schewitz frequently uses first-person experiments to test health tools and habits, then reports on what actually fits into real life. In a personal essay about becoming a morning person, she describes one simple habit that shifted her schedule overnight, then walks through a detailed early-morning routine that combines movement, news listening, and coffee before she starts work. Her account focuses on how to make early rising enjoyable and sustainable, rather than a willpower battle, emphasizing structure and positive reinforcement.
She also writes about tracking her blood glucose with a continuous monitor for two weeks, describing how the urge to check her levels after every bite turned into a compulsion.
The piece shows both the appeal and the psychological strain of health tech, illustrating how constant data feedback can distort eating behavior even when the underlying goal is prevention. In her gut-health and posture stories she again uses her own habits – from plant diversity targets to posture experiments – as case studies for readers, showing where the science and lived experience align and where they clash.
Style, sources, and focus
Schewitz’s coverage combines expert-led reporting with accessible narrative, often weaving quotes from doctors, scientists, and nutrition specialists into step-by-step guides and personal stories. She returns to a clear through-line: people’s growing obsession with “maxxing” every aspect of their health, and the tension between that drive and the simpler, evidence-backed habits professionals say matter most.
Her stories highlight the everyday reality of optimization culture – from specialized workouts and biomarkers to gut-friendly grocery routines – and show how these choices are shaped by trends, marketing, and the wider wellness industry.
Across her body of work, she distinguishes herself by treating health not only as science or self-improvement, but as culture: a set of behaviors, products, and narratives people buy into, experiment with, and sometimes push too far. She writes in a direct, practical style, favoring clear descriptions of routines and habits over abstract advice, and uses her own experiments to stress-test the promises of health optimization against the realities of time, motivation, and mental wellbeing.
4 more health journalists.
Aislinn Antrim
Aislinn Antrim is an associate editorial director at Pharmacy Times and a journalist who connects clinical advances, regulation, and the changing role of pharmacists. She writes pharmacy-centered health coverage on chronic disease therapeutics, specialty and oncology care, workforce pressures, and advocacy. Her reporting explains FDA actions, policy shifts, drug pipelines, and the real-world effects of new evidence on patient care and pharmacy practice. She often uses interviews and expert conversations to show how pharmacists improve adherence, manage side effects, navigate access and benefits, and coordinate care with prescribers. She also covers burnout, staffing strain, and the future of pharmacy practice, with an eye on how policy and economics shape work at the dispenser.
Alex Cabrero
Alex Cabrero is an Emmy award-winning KSL TV reporter who covers where health, safety and community life meet, always focused on how decisions and events affect everyday people. He has been with KSL since 2004, bringing long experience in breaking news, public service coverage and human-centered features. His beat includes public health, emergency response, technology, local infrastructure, environment and science, framed through community well-being and resilience. He reports on issues like mental health initiatives, law enforcement staffing, environmental hazards, rescues, wildfire detection tools, land-use fights and scientific discoveries, making technical and policy details clear for a general audience. He also produces many positive, everyday-life features on families, veterans, farmers, sports and local traditions. His style is direct and conversational, often built around a central person or family whose experience carries the story across TV, digital and social platforms.
Alexandra Frost
Alexandra Frost is a freelance journalist and content marketing writer who turns expert-backed health and family guidance into clear, practical service stories. She covers consumer health, wellness, nutrition, preventive care, medical research, parenting, kids’ mental health, education, products, and lifestyle. Her reporting explains concerns such as inflammation, urinary symptoms, fiber, lung cancer screening, pain treatment, mobility, family dynamics, children’s technology use, and school readiness. She profiles clinicians and scientists, connects research to everyday decisions, and focuses on what readers should watch for, ask, or change. Frost currently writes across multiple outlets, including Good Housekeeping, Cincinnati Magazine, Wirecutter, Popular Science, Success, Healthline, Parents, Women’s Health, Reader’s Digest, Today’s Parent, the Atlantic, the Washington Post, TIME, Consumer Reports, Business Insider, and National Geographic. She also works as a freelance editor, media consultant, and content strategist.
Alexandra Pattillo
Alexandra Pattillo is a freelance journalist who pairs rigorous health and science reporting with intimate accounts of patients’ lives. She covers health, science and wellness for the BBC and other major outlets, including National Geographic, The New York Times, The Atlantic, The Guardian, Outside, CNN and Inverse. Her beat includes eating disorders, women’s health, perinatal mental health, brain health, youth sports, concussion, long-term Covid symptoms, attention, habits and behavioral science. She reports on emerging treatments such as psychedelic-assisted therapy for anorexia, testing evidence, safety and relapse risk. She explains complex research in plain language and examines how it shapes everyday choices. Her reporting uses in-depth interviews with patients, families, clinicians, researchers and coaches. Through the BBC’s Health Gap column, she also covers stigma, unequal access to care and gaps between lived experience and standard medical pathways.