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Keza MacDonald

The GuardianUK
Interested in
Video GamesGaming CultureGames IndustryNintendo
About

Keza MacDonald covers the culture and business of video games, treating them as a creative medium with social impact rather than just entertainment products. She is the video games editor at the Guardian, where she leads the masthead’s games coverage within its culture pages and writes the Pushing Buttons newsletter. Her work combines long-term industry knowledge with clear, accessible writing about the people who make games and the people who play them.

Video games editor and Pushing Buttons lead

MacDonald is the video games editor at the Guardian and has held this role since 2018. She oversees the publication’s games coverage, including reviews, long-form features, and industry analysis within its arts and culture section. In addition to commissioning and editing coverage, she writes the Guardian’s Pushing Buttons newsletter, which focuses on how games intersect with culture, technology, and everyday life.

Across this work she writes about video games themselves, the people who create them, and the communities that form around them.

Games culture, console histories, and creator profiles

MacDonald’s coverage repeatedly returns to the cultural history of games and the people behind major series and hardware.

Her Guardian work includes in-depth interviews with prominent creators, such as her profile of Nintendo’s Shigeru Miyamoto that explores his approach to making unusual, character-led games and his role in shaping series like Mario and The Legend of Zelda. She brings a similar historical lens to console-focused pieces, including features on how the lifespan of games hardware has changed since earlier generations.

That interest in history and design carries through to her books, including a study of Nintendo’s impact on global play and a companion volume on the Dark Souls series, which position games as culturally significant works rather than niche pastimes.

Reviews, recommendations, and player-focused coverage

MacDonald’s bylines at the Guardian include reviews, critical essays, and ranking features that guide readers through a crowded release schedule. Articles such as “The best games of 2026 so far” sit alongside pieces that examine how specific titles feel to play, how they fit into longer-running genres, and what they say about contemporary culture. Her writing often foregrounds the player experience, drawing on years spent covering games to explain who particular releases are for and how they fit into broader trends in game design.

In earlier roles at specialist outlets she wrote high-profile reviews and features, which informs the way she now balances consumer-focused guidance with deeper criticism for a general audience.

Industry analysis and cross-outlet presence

Beyond individual titles, MacDonald regularly examines how the games business operates, from the economics of major console launches to the working conditions and creative pressures facing studios. Her career spans more than two decades in games media, including editorial positions at prominent specialist outlets such as IGN and Kotaku UK, where she helped shape coverage and led teams. She has also written about games and gaming culture for a range of general-interest publications, with bylines in places such as Slate, Vice, IGN, and the BBC, extending her analysis beyond core gaming audiences.

MacDonald appears frequently as a video games expert on television, radio, and podcasts, discussing industry developments and explaining games to broader audiences in formats that complement her written work.

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