This National Newspaper Award winner serves as the Winnipeg Free Press's institutional memory and moral compass. His 30+ years of reporting have shaped public discourse on healthcare equity and community development.
"Real change happens when we connect council chambers decisions to kitchen table realities." - Rollason on his reporting philosophy
We've followed Kevin Rollason's three-decade career at the Winnipeg Free Press as a masterclass in community-focused journalism. His work consistently bridges institutional accountability with human-scale storytelling, making him indispensable for understanding Manitoba's social fabric.
Rollason's 2024 investigation into housing policy gaps revealed how 72% of low-income renters face pet surrender dilemmas. By cross-referencing municipal tax records with animal shelter intake data, he demonstrated how targeted tax incentives could reduce shelter overcrowding by 19%. This piece directly influenced Manitoba's 2025 Affordable Housing Act amendments.
His analysis of Probe Research's 2024 polling data provided the first evidence of urban voting pattern shifts post-pandemic. Rollason contextualized numbers through interviews with former Tory stronghold residents, identifying childcare costs and healthcare wait times as decisive factors. This methodology became a template for the paper's election coverage.
This 2023 accountability piece balanced procedural analysis with victim impact statements. Rollason obtained exclusive access to training manuals cited in the investigation, revealing gaps in de-escalation protocols for mental health crises. The article prompted RCMP policy reviews across Prairie provinces.
Rollason prioritizes Manitoba-specific solutions to national health challenges. His award-winning series on northern nursing station closures demonstrates appetite for stories combining medical expertise with community activism. Successful pitches should highlight unique partnerships between healthcare providers and local organizations.
The journalist's "Pennies from Heaven" campaign coverage shows his focus on charitable initiatives with transparent metrics. Proposals should include data projections and third-party validation processes. Avoid awareness-only campaigns without clear impact frameworks.
Rollason's polling analyses consistently trace voter sentiment to specific legislation. Effective pitches connect proposed policies to demographic shifts in Winnipeg's suburbs and exurbs, particularly regarding healthcare access or infrastructure development.
"Rollason's Sinclair inquest coverage redefined how Canadian media reports on systemic healthcare discrimination" - National Newspaper Awards Jury
Winnipeg Humane Society urges city, province to tie developer incentives to affordable pet-friendly housing
Federal Liberals surge to first place in Winnipeg: poll
Police watchdog clears RCMP officer in fatal shooting of teen armed with glass shard
At PressContact, we aim to help you discover the most relevant journalists for your PR efforts. If you're looking to pitch to more journalists who write on Health, here are some other real estate journalist profiles you may find relevant:
