Kenzie Mastroe
Kenzie Mastroe is the food and lifestyle editor at SheKnows, focusing on accessible home cooking, supermarket staples, and the way food fits into everyday family life.
Her work centers on clear, service-driven guidance rather than restaurant coverage or chef profiles, translating the crowded grocery aisle into practical choices for home cooks.
She works across formats, combining written service pieces, visual packages, and hosted conversations that help readers connect what they buy, cook, and teach their kids.
Supermarket shelves and store-bought picks
A recurring strand in Mastroe’s coverage is the close attention she pays to store-bought products and packaged foods.
In pieces such as her ranking of the best store-bought BBQ sauces, she breaks down widely available brands into straightforward recommendations, making it easier for readers to decide what belongs in their carts.
She extends that approach to snack foods, co-authoring lists of jerky brands to try so readers can quickly scan options and understand how different products stack up against each other.
Across this product-focused work, she writes in plain language, keeps the emphasis on taste and convenience, and treats mass-market supermarket items as legitimate tools for building everyday meals.
Everyday cooking and recipe‑driven inspiration
Mastroe’s food coverage also leans on familiar cooking techniques and recipes that feel approachable to home cooks.
She has co-authored pieces highlighting Ina Garten’s favorite tomato recipes, using a well-known culinary voice to organize a set of dishes that readers can realistically cook at home.
Her involvement in content such as stove-top popcorn guides shows an interest in simple, old-fashioned methods that deliver better results than processed shortcuts, reinforcing the message that basic techniques can elevate everyday snacks and meals.
In these stories, she favors clear instructions and practical framing over elaborate culinary theory, keeping the focus on what a busy home cook can put on the table with minimal fuss.
Food, family life, and back‑to‑school moments
As a lifestyle editor, Mastroe frequently connects food and family routines, especially around school-age children.
For SheKnows’ back-to-school coverage, she has written about bilingual children’s books that help kids confront their nightmares, folding literacy, emotional development, and family culture into a single service story.
This thread of work treats food, reading, and daily rituals as part of one integrated household experience, rather than separating recipes from parenting or education.
Her tone stays calm and practical, aiming to equip parents with specific tools—whether that is a book, a pantry item, or a simple cooking technique—that make family life smoother and more reassuring.
Farm‑to‑fork sustainability and multimedia work
Beyond text-based articles, Mastroe plays a visible role in SheKnows’ multimedia coverage.
She hosts SK Conversations segments such as “Sustainability at Home from Farm to Fork,” where she sits down with guests to explore how agricultural practices and food systems translate into realistic changes inside the home.
These conversations extend her food beat into sustainability, focusing on concrete steps that tie everyday cooking and shopping to broader environmental concerns.
Her background as an award-winning video editor and television professional informs this side of her work, and she carries visual sensibility into digital features where she is credited for design alongside written content.
Editorial role and past experience
In her current role at SheKnows, Mastroe not only writes but also shapes the broader food and lifestyle coverage as an editor, working across service journalism, shopping content, and family-focused features.
Previously, she was a writer and editor for eHow, giving her extensive experience in how-to and explainer formats that now underpin much of her food reporting.
Her earlier career as an award-winning video editor and television professional adds depth to her multimedia work, allowing her to move easily between page layouts, video conversations, and visually led digital stories.
Taken together, her portfolio reflects a consistent focus: practical guidance for home cooks and families, grounded in supermarket realities, everyday recipes, and small but tangible shifts toward more thoughtful, sustainable living.
4 more food journalists.
Adam Maidment
Adam Maidment is a senior What's On and LGBTQ+ reporter whose food and leisure coverage is built around immersive, first-person reporting and concrete detail. He works at the Manchester Evening News, focusing on new restaurant and bar openings, regular food reviews, gig and event coverage, and issues affecting LGBTQ+ people. He treats restaurants, pubs, bars and experiences as stories about place, people and community, explaining what makes a venue different and how it fits into the local dining scene. His pieces cover pricing, service, atmosphere, crowds and concept, and he is willing to be critical when gimmicks undermine the experience. He writes character-led pub profiles, works shifts, joins treasure hunts and attends major cultural events, inviting readers to follow what he does and use his straightforward assessments to decide where to eat, drink and spend time.
Alice Lorenzato-Lloyd
Alice Lorenzato-Lloyd is editor at Secret Manchester, where she treats food as part of how people live in the city, not as an isolated subject. She covers restaurants, bars, street food and casual dining, linking new openings and food trends to neighbourhood change, local businesses and everyday routines. Her pieces focus on accessible spots, comfort dishes like pizza and tacos, and clear details of menus, presentation, atmosphere and practical information such as opening hours and booking. She often combines food, drink and live events, producing guides to venues for major sports tournaments and themed pop-ups as part of wider things to do. Alice also reports on hospitality business pressures, city-centre public spaces, charity initiatives, transport and infrastructure, always showing how food and drink fit into community and lifestyle stories. She previously wrote for other regional “Secret” sites as a staff writer and describes herself as a writer and food fanatic.
Aly Walansky
Aly Walansky specializes in service-driven food coverage that treats cocktails and dining as tools for celebration, focusing on how logistics, ordering options, and menu choices turn everyday meals and major holidays into shared experiences. She is a longtime food and travel journalist now writing for Forbes, where her beat centers on cocktails and occasion-driven dining. Her work includes practical, expert-driven roundups such as guides to many variations on the classic martini, shipped-meals gift lists for Mother’s Day, and accessible formats for Thanksgiving and other holidays. She reports through structured lists, restaurant features, and menu-focused profiles that highlight signature dishes and dining trends. Across outlets, she extends this approach to home cooking, grocery shopping, and recipes, and runs a newsletter that shares her current assignments and industry commentary.
Ben Hurst
Ben Hurst joins food, entertainment and cost-of-living angles, treating cooking, groceries and celebrity stories as everyday decisions for readers. He is Head of Lifestyle and Money at WalesOnline, shaping practical, trending coverage that is tightly written, headline-led and easy to scan and share. His food reporting leans on TV chefs and supermarket behaviour, turning their advice and product changes into clear tips and consumer explainers focused on value for money and household budgets. He also writes extensively about TV and celebrity figures, using recognisable names to carry stories about health, family challenges, cancer treatment and resilience. Alongside these, he produces visual, nostalgia-driven galleries and concise explainers on wide-interest phenomena, drawing on a senior newsroom background that includes executive editor, video lead and news editor roles.