Justin W Coffey
Justin W Coffey covers motorcycles for RideApart with a focus on how machines, races, and regional markets reveal where the sport and industry are heading. He moves between news, reviews, and longer features, tying technical detail and racing developments to broader shifts in how and where people ride.
Motorcycle news and racing coverage
Coffey writes news for the Racing section at RideApart, tracking developments across organized motorcycle competition and related broadcasting. His coverage includes items such as MotoAmerica’s global video streaming efforts and changes in access to race archives and live events, treating media and distribution as part of the racing ecosystem rather than a side note. He reports on brand and series decisions that affect how fans watch and follow motorcycle racing, incorporating pricing, subscription models, and international availability into straightforward news stories.
Across these pieces he keeps the focus on what changes for riders and viewers: where racing can be watched, what content is included, and how new offerings fit into the existing calendar and fan habits. The tone is direct and informational, with enough context on series history or prior coverage to show why a particular announcement matters without drifting into opinion.
Reviews and first rides
Coffey contributes to RideApart’s reviews, writing first rides and in-depth assessments of new motorcycles and key segments. His work on touring and sport-touring machines, such as a 1,500-mile first ride on the 2025 Kawasaki Versys 1100 SE LT, illustrates his approach: long-distance, real-world use as the basis for judging a bike’s strengths, rather than short test loops or spec-sheet comparisons.
He explains how chassis, ergonomics, and engine character play out over sustained mileage, arguing that sport-touring platforms make especially capable long-haul touring bikes when evaluated on comfort, stability, and versatility.
In reviews he balances rider-centric impressions with clear technical notes, outlining features like suspension packages, electronics, and engine tuning while anchoring them in specific scenarios such as highway stretches, back-road sections, or mixed-weather riding.
He also covers off-road and competition-focused dirt bikes for RideApart, detailing elements such as high-revving four-stroke motors, fuel injection systems, and model-year changes in motocross lineups to show how new hardware fits into existing racing and recreational use. The emphasis is on what the bike is for and how it behaves when ridden hard or for long hours, making his reviews useful for riders choosing a machine for a specific type of riding.
Features and positions on emerging motorcycle trends
Beyond straight news and reviews, Coffey writes features that look at how riding cultures and markets are changing, often through specific places or events. His work in RideApart’s Positions and Special Features sections includes pieces on ATV racing weekends in upstate New York, where he uses a single trip to show that off-road competition scenes remain active and intense. He also examines regional booms such as Turkey’s rapidly expanding motorcycle market, highlighting how one manufacturer’s strategy differs from the rest of the industry and what that says about demand, infrastructure, and rider behavior in that country.
These feature stories mix reported detail with narrative, but they stay grounded in vehicles, riders, and the business decisions around them rather than personal travel writing. Coffey uses specific events, races, or local conditions to explain bigger trends, such as the growth of entry-level segments, the importance of manufacturer positioning, or the persistence of niche racing formats. The through-line is his interest in how motorcycles intersect with geography, economics, and culture, whether that is a rural ATV track or an emerging urban market.
Technical enthusiasm and performance detail
Coffey’s reporting often highlights technical and performance aspects that stand out even within enthusiast coverage. When writing about high-strung dirt bikes, he draws attention to elements like Formula 1–inspired piston technology, dual-injector fuel systems, and unusually high redlines, framing them in terms of what riders will feel on track or trail rather than as isolated engineering feats.
In pieces on small sportbikes and returning models, he notes displacement, engine iterations, and regulatory filings to explain how a familiar platform is being updated or reintroduced to key markets.
This technical enthusiasm is consistent with his work across categories: whether covering racing broadcasts, long-haul touring bikes, or motocross machines, he treats specifications as tools for understanding performance, durability, and rider experience. His coverage stands out for blending clear mechanical detail with practical riding scenarios, making his stories useful both to committed motorcyclists and to general readers looking for plain explanations of what makes a given bike or series noteworthy.
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