As founding publisher of Australia's premier experiential travel publication, Justin Jamieson has redefined adventure journalism through:
"Pitch me stories that make readers want to book flights – but only after doing three months of environmental research first."
We trace Justin Jamieson's trajectory from intrepid backpacker to award-winning publisher, a journey mirroring the evolution of experiential travel journalism. His 2004 founding of Get Lost Magazine emerged from frustration with generic guidebooks, creating a platform for "travel that changes you, not just your Instagram feed" [4].
"True discovery happens when you surrender to a place's rhythm – whether that means sharing maté with Patagonian gauchos or learning fire-making from First Nations elders."
This 4,000-word manifesto reimagines winter travel beyond ski resorts, profiling Inuit-led dogsled expeditions in Nunavut and Japanese snow monastery retreats. Jamieson's ground-level reporting reveals how climate change impacts indigenous winter traditions, pairing scientific data with visceral storytelling about vanishing ice roads [8].
Challenging Texas' cowboy clichés, Jamieson embeds with biosphere reserve activists fighting urban sprawl. His innovative mapping of hidden migratory corridors became a template for UNESCO's community-led conservation initiatives [8].
This critique of "listicle travel writing" advocates for slow journalism techniques, detailing Jamieson's 72-hour immersion process for destination features. The article sparked industry-wide debates about ethical travel reporting standards [3].
Jamieson prioritizes stories where tourism directly funds ecosystems, like his coverage of Botswana's rhino-sanctuary lodges. Successful pitches demonstrate measurable environmental impact through partnerships with local NGOs [4][8].
His Solomon Islands piece profiling women-led canoe-building collectives exemplifies interest in reversing traditional gender narratives. Pitches should foreground indigenous knowledge holders as primary sources [4].
Get Lost Magazine's "Audio Postcards" series (pioneered by Jamieson) seeks binaural recordings of unique soundscapes – from Mongolian throat singing masterclasses to Amazonian dawn choruses. Producers should reference existing episodes like "Sonic Sahara" when pitching [8].
Judges praised Jamieson's Papua New Guinea piece as "a masterclass in decolonized storytelling," notable for its collaborative authorship with local journalists [4].
This recognition cemented Get Lost Magazine's role in advocating for climate-conscious travel, particularly Jamieson's investigative series on carbon-neutral safari operators [8].
At PressContact, we aim to help you discover the most relevant journalists for your PR efforts. If you're looking to pitch to more journalists who write on Travel, here are some other real estate journalist profiles you may find relevant:
