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Julia Pugachevsky

Business InsiderUSA
Interested in
ParentingFitnessNutritionLongevity
About

Julia Pugachevsky focuses on how everyday habits, routines, and tools shape people’s physical, mental, and family health. She is a senior health reporter at Business Insider, where she covers topics ranging from rising colon cancer rates in younger adults to the pressures facing modern parents and the trend of Gen Z stepping back from social media. Her work spans fitness, nutrition, longevity, and the daily schedules of high-performing people in the Power Hours series, blending reported service pieces, expert advice, and first-person experience. She also covers how technologies like AI are changing home life, including how working parents and caregivers use it to reclaim time with their children and reduce screen use.

Health experiments and behavior change

Pugachevsky frequently uses her own health experiments as a frame for explaining behavior change and giving readers concrete benchmarks.

In one piece, she tracked her mood every day for nearly five years and distilled the habit that most improved her happiness, using long-term self-monitoring to draw out practical insights on emotional health. In another, she documented a year-long effort to change her body composition, walking through body fat measurements, VO2 max testing, and shifts in training and diet to show what sustained change looks like numerically and day to day.

She has described how increasing protein intake after starting weightlifting helped her gain strength and lift heavier, anchoring the narrative in specific grams-per-day targets and the gap between her intake and recommended levels.

Alcohol and social habits also appear as health stories.

In one article, she confronted how her drinking exceeded guidelines for moderate consumption and explained the health thresholds that forced her to reassess what she considered “normal”. Elsewhere, she writes about feeling intensely lonely in her mid-20s and realizing she had been a flaky friend, using that experience to explore the social behaviors that support or erode mental health.

She has also covered the emotional and relational impact of getting divorced in her 20s, framing the process as a lesson in what she wants from marriage, boundaries, and long-term partnership. Across these pieces, she combines personal narrative with clear metrics or frameworks, turning introspection into specific takeaways about mood, relationships, and risk.

Nutrition, fitness, and longevity service reporting

A significant portion of Pugachevsky’s work delivers nutrition and fitness guidance in a service format grounded in expert sources.

She has written about how to eat enough protein without cutting fiber, outlining foods and strategies that allow people to hit protein goals while maintaining gut-friendly intake, and drawing on dietitians and nutrition science to translate macro targets into simple meal choices. In a New Year–focused feature, she compiled tips from 40 dietitians and nutritionists into a 2026 meal plan, organizing professional advice into a practical structure that emphasizes balanced eating, longevity, and sustainable habits rather than short-term dieting.

Her fitness coverage often centers on accessible routines and measurable progress.

Articles like her VO2 max treadmill test and year-long body composition project show how assessments and training zones can guide fat loss, muscle gain, and cardiovascular improvement. She highlights details such as step counts, cardio zones, protein timing, and vacation planning around movement to illustrate how small adjustments add up to long-term change. Longevity and preventive health are recurring themes: in one piece, she profiles a doctor’s two core longevity habits, focusing on gut health and strategies to combat vision loss, turning specialist advice into straightforward daily actions.

These stories consistently connect expert guidance with realistic routines, emphasizing what people can do within ordinary schedules.

Modern parenting, technology, and AI

Pugachevsky treats modern parenting as both a health and systems challenge, covering time pressure, screen exposure, and the mental load of caregiving.

She has reported on a mother of three who uses AI to create printable chore charts and activity books so her children spend less time on devices, showing how specific tools and templates can support structure at home. In another feature, she gathers experiences from multiple working parents who use AI to streamline tasks and free up more time for their kids, framing technology as a practical lever for family routines rather than an abstract trend.

Her broader beat includes the unique challenges today’s parents face, including juggling work, caregiving, and health, which she treats as interconnected rather than separate topics.

Youth and digital life also recur in her coverage.

She writes about the rise in colon cancer cases among younger people, signaling concern with early-onset disease and the lifestyle, screening, and awareness gaps that accompany it. She covers Gen Zers who choose to abstain from social media, using their choices to explore the psychological and social trade-offs of constant connectivity.

Across these stories, she focuses on how families and young adults structure their days, set boundaries, and use or resist technology to protect their health and attention.

Power Hours profiles and high-performer routines

Through Business Insider’s Power Hours series, Pugachevsky profiles the daily routines of high-performing figures and health-oriented leaders. She has written as-told-to and day-in-the-life pieces with subjects such as Molly Sims, detailing what the model and founder eats, drinks, and focuses on to stay healthy and fit, with attention to specific workouts, recovery practices, and nutrition choices. She has covered a happiness scientist and Harvard professor describing how he designs his day to live his “best life,” breaking down time blocks, reflection habits, and practices that support emotional wellbeing and productivity. Another profile focuses on a former Women’s Health editor-in-chief, unpacking her training, creative projects, and media work to show how she builds a life around lifting, content creation, and community.

Beyond these, her author biography notes interviews with figures such as Arnold Schwarzenegger, Serena Williams, Esther Perel, Bill Nye, Naomi Watts, and James Van Der Beek, indicating comfort with high-profile sources and an interest in how they structure their health and work. Her work has appeared across broadcast and digital platforms including the BBC, CBS, Bloomberg Radio, Morning Brew, Fast Company, and the Daily Flash, extending her health and habit-focused reporting beyond the masthead. Earlier roles as an editor in education, personal development, and sex and relationships inform her current beat, giving her experience in translating complex emotional and behavioral topics into clear, practical language.

The result is a body of work where routines, boundaries, and small daily choices are the central lens on health, whether she is writing about her own experiments, a parent’s home life, or a public figure’s schedule.

Also covering this beat

4 more health journalists.

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Aislinn Antrim

pharmacytimes.com

Aislinn Antrim is an associate editorial director at Pharmacy Times and a journalist who connects clinical advances, regulation, and the changing role of pharmacists. She writes pharmacy-centered health coverage on chronic disease therapeutics, specialty and oncology care, workforce pressures, and advocacy. Her reporting explains FDA actions, policy shifts, drug pipelines, and the real-world effects of new evidence on patient care and pharmacy practice. She often uses interviews and expert conversations to show how pharmacists improve adherence, manage side effects, navigate access and benefits, and coordinate care with prescribers. She also covers burnout, staffing strain, and the future of pharmacy practice, with an eye on how policy and economics shape work at the dispenser.

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Alex Cabrero

ksltv.com

Alex Cabrero is an Emmy award-winning KSL TV reporter who covers where health, safety and community life meet, always focused on how decisions and events affect everyday people. He has been with KSL since 2004, bringing long experience in breaking news, public service coverage and human-centered features. His beat includes public health, emergency response, technology, local infrastructure, environment and science, framed through community well-being and resilience. He reports on issues like mental health initiatives, law enforcement staffing, environmental hazards, rescues, wildfire detection tools, land-use fights and scientific discoveries, making technical and policy details clear for a general audience. He also produces many positive, everyday-life features on families, veterans, farmers, sports and local traditions. His style is direct and conversational, often built around a central person or family whose experience carries the story across TV, digital and social platforms.

USA·Health
AF

Alexandra Frost

Freelance (multiple outlets)

Alexandra Frost is a freelance journalist and content marketing writer who turns expert-backed health and family guidance into clear, practical service stories. She covers consumer health, wellness, nutrition, preventive care, medical research, parenting, kids’ mental health, education, products, and lifestyle. Her reporting explains concerns such as inflammation, urinary symptoms, fiber, lung cancer screening, pain treatment, mobility, family dynamics, children’s technology use, and school readiness. She profiles clinicians and scientists, connects research to everyday decisions, and focuses on what readers should watch for, ask, or change. Frost currently writes across multiple outlets, including Good Housekeeping, Cincinnati Magazine, Wirecutter, Popular Science, Success, Healthline, Parents, Women’s Health, Reader’s Digest, Today’s Parent, the Atlantic, the Washington Post, TIME, Consumer Reports, Business Insider, and National Geographic. She also works as a freelance editor, media consultant, and content strategist.

USA·Health
AP

Alexandra Pattillo

bbc.com

Alexandra Pattillo is a freelance journalist who pairs rigorous health and science reporting with intimate accounts of patients’ lives. She covers health, science and wellness for the BBC and other major outlets, including National Geographic, The New York Times, The Atlantic, The Guardian, Outside, CNN and Inverse. Her beat includes eating disorders, women’s health, perinatal mental health, brain health, youth sports, concussion, long-term Covid symptoms, attention, habits and behavioral science. She reports on emerging treatments such as psychedelic-assisted therapy for anorexia, testing evidence, safety and relapse risk. She explains complex research in plain language and examines how it shapes everyday choices. Her reporting uses in-depth interviews with patients, families, clinicians, researchers and coaches. Through the BBC’s Health Gap column, she also covers stigma, unequal access to care and gaps between lived experience and standard medical pathways.

USA·Health
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