As Publisher of The Journal of Healthcare Contracting and CEO of Share Moving Media, Pritchard occupies a unique position at the intersection of healthcare operations and industry journalism. His work illuminates:
Successful story angles should demonstrate:
Recent recognition includes the 2024 HIDA Communication Leadership Award for advancing industry education through journalism.
We’ve followed John Pritchard’s work as a pivotal voice shaping conversations around healthcare contracting and supply chain innovation. With a career spanning executive leadership and editorial stewardship, Pritchard mergates operational expertise with journalistic rigor to dissect complex industry dynamics.
Pritchard’s journey began in healthcare system operations before transitioning to media leadership. As President/CEO of Share Moving Media and Publisher of The Journal of Healthcare Contracting, he’s developed unique cross-functional insights:
This conference analysis piece demonstrates Pritchard’s ability to distill complex industry dialogues into actionable insights. By contextualizing discussions about value-based care contracting models, the article revealed emerging trends in risk-sharing agreements between providers and suppliers. Pritchard’s methodology combined direct speaker quotes with proprietary survey data from 127 healthcare executives, creating a multidimensional view of market shifts.
In this cross-publication analysis, Pritchard deconstructs Mayo Clinic’s brand dominance through interviews with marketing executives and analysis of Brand Finance’s AMC Global Brand Ranking. The 2,400-word deep dive established new frameworks for evaluating healthcare marketing efficacy, particularly in technology integration and thought leadership positioning. Industry analysts credit this piece with inspiring several health systems to revamp their digital storytelling strategies.
This innovative conference recap blended observational journalism with predictive analysis. By curating key quotes from Amazon’s healthcare team and IDN executives, Pritchard highlighted growing intersections between tech infrastructure and medical supply chain management. The article’s “Things Overheard” format has since been adopted by numerous industry publications as a template for event coverage.
Pritchard prioritizes stories demonstrating quantifiable impacts on healthcare operations. A successful 2023 pitch he accepted detailed how predictive analytics reduced surgical supply waste by 18% across six Midwest hospitals. Always include:
His analysis of Mayo Clinic’s branding success [2] established a template for showcasing marketing’s operational value. Effective pitches should connect brand initiatives to measurable outcomes like:
Pritchard’s coverage of IDN Insights West [3] revealed his interest in procurement committee dynamics. Compelling angles examine:
Pritchard received this accolade from the Health Industry Distributors Association for his work bridging industry education and journalism. The award recognizes professionals who’ve demonstrated exceptional skill in translating complex healthcare operations concepts into accessible insights.
“The most successful healthcare brands don’t just sell products – they architect ecosystems of value.”
At PressContact, we aim to help you discover the most relevant journalists for your PR efforts. If you're looking to pitch to more journalists who write on Business, here are some other real estate journalist profiles you may find relevant:
