John J. Geoghegan is a journalist and author renowned for chronicling "White Elephant Technology"—ambitious inventions that falter commercially. His work in Smithsonian Magazine and books like White Elephant Technology (2024) blends historical analysis with narratives of human ambition. Geoghegan’s expertise spans military history, obsolete innovations, and the cultural drivers of failure.
John J. Geoghegan has carved a niche as a journalist and author specializing in "White Elephant Technology" (WETech)—innovative inventions that fail commercially despite their ambition. His career spans roles as a Special Correspondent for The New York Times, director of The SILOE Research Institute’s Archival Division, and author of four nonfiction books, including Operation Storm (2013) and White Elephant Technology (2024). Geoghegan’s work blends historical analysis with investigative rigor, often highlighting the human drama behind technological overreach.
This interview delves into Geoghegan’s two-decade exploration of WETech, framing failure as a lens to understand human ingenuity. He discusses case studies like Japan’s WWII underwater aircraft carriers and 1960s high-speed trains, emphasizing how these projects reflect societal ambitions. The piece underscores his methodology: combing patents, historical records, and inventor interviews to reconstruct narratives of obsolescence. Geoghegan’s analysis reveals how WETech failures often precede later successes, offering lessons in risk-taking.
Geoghegan prioritizes inventions that failed due to timing or cultural context rather than technical flaws. For example, his book Operation Storm examines Japan’s submarine aircraft carriers—a WWII-era WETech project. Pitches should tie historical failures to modern parallels, such as today’s flying car prototypes, to highlight cyclical innovation patterns.
His work often profiles inventors who risked careers on unviable projects, like the creators of the 1960s “Goblin” mini-fighter jet. Successful pitches should spotlight underdog narratives or ethical dilemmas, avoiding purely technical angles.
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