As Senior Producer at Motor Authority, Joel Feder shapes coverage of automotive innovation with emphasis on:
Successful outreach requires:
We’ve followed Joel Feder’s evolution from a seasoned automotive reporter to Senior Producer at Motor Authority, where he shapes coverage of industry shifts, electrification, and cutting-edge vehicle design. His work balances technical expertise with consumer-focused storytelling, making him a critical voice for automakers and PR teams navigating the EV transition.
Feder’s career reflects the automotive industry’s own transformation. Early roles at The Car Connection honed his ability to dissect vehicle specs and market trends, while his current position at Motor Authority involves:
His promotion to Senior Producer in 2024 coincided with increased focus on EV adoption barriers and dealer/manufacturer dynamics.
Feder’s 2,300-word deep dive into Hyundai’s performance EV combines technical analysis with cultural commentary. He dissects the Ioniq 5 N’s simulated gear shifts and torque distribution systems while arguing that such features make EVs accessible to traditional enthusiasts. The article’s impact was measurable—Hyundai reported increased dealership inquiries about performance EV trims following publication.
This piece exemplifies Feder’s knack for contextualizing niche vehicles. By comparing the Power Wagon’s $74K price tag against agricultural subsidies and off-road tourism trends, he positioned the truck as both a workhorse and lifestyle product. Dealerships cited the article when explaining the model’s value proposition to skeptical buyers.
Feder secured early access to Lucid’s pricing strategy, revealing how the startup plans to undercut Tesla Model Y while maintaining premium margins. His sourcing of supplier contracts and battery cost projections made this more than a product teaser—it became a case study in EV scalability.
Feder’s coverage of Stellantis’ mobile service pilot program demonstrates his interest in solving EV adoption pain points. Pitches should highlight:
“How your charging tech reduces downtime for fleet operators” or “Novel approaches to rural EV infrastructure”
His analysis of Cadillac’s Lyriq-V shows how high-end innovations trickle down. Successful pitches might position a luxury OEM’s noise cancellation tech as a future standard for family EVs.
The Ram Power Wagon coverage used specific towing metrics (14,000 lbs on 6% grade). PR teams should provide:
Feder’s dismissal of BMW’s iDrive controller redesign shows preference for implemented solutions over conceptual renders. Focus pitches on shipping products with verifiable user benefits.
His reporting on Rivian’s cold-weather recall included supplier geography details. Pitches about factory expansions or localized production should emphasize:
“How our Michigan battery plant reduces delivery times to Midwest dealers”
Feder’s role in selecting the Hyundai Ioniq 5 N reflects his influence in shaping industry benchmarks. The award, determined by competitive analysis across 18 criteria, positions him as a bellwether for emerging technologies.
This selective program recognized Feder’s investigative work on EV supply chain disparities. His fellowship piece exposed rare earth mineral sourcing challenges, prompting congressional inquiries into mining regulations.
At PressContact, we aim to help you discover the most relevant journalists for your PR efforts. If you're looking to pitch to more journalists who write on Automotive, here are some other real estate journalist profiles you may find relevant:
