Jodi Lundmark is a Thunder Bay-based journalist and editor at TBNewsWatch.com, specializing in crime, education, and local business reporting. With nearly two decades of experience, her work balances investigative depth with community advocacy, often spotlighting systemic challenges and collaborative solutions.
Lundmark’s editorial leadership at the Thunder Bay Source since 2024 has cemented her role as a trusted voice in Northwestern Ontario journalism. Her reporting is characterized by meticulous sourcing and a commitment to equitable resource access, as demonstrated in her feature on the Thunder Bay Public Library’s digital initiative .
Jodi Lundmark is a seasoned journalist whose career spans nearly two decades, rooted in Thunder Bay, Ontario. Since her start in 2006 at the Thunder Bay Source, she has evolved into a pivotal voice at TBNewsWatch.com, serving as Editor of the Thunder Bay Source and Assistant Editor of Newswatch since October 2024. Her work exemplifies a commitment to hyperlocal storytelling, blending investigative rigor with community-centric narratives.
Lundmark’s career milestones reflect her adaptability and deep engagement with Thunder Bay’s socio-economic landscape:
This March 2025 investigation revealed the financial and operational toll of retail crime on Thunder Bay’s Circle K stores, with one location alone suffering $82,000 in losses in 2024. Lundmark combined quantitative data—such as projected 2025 losses—with qualitative insights from store managers and police officials. The article underscored the tension between business sustainability and public safety, advocating for collaborative solutions. Its impact prompted discussions at a Thunder Bay Police Service Board meeting, highlighting the need for proactive policing strategies.
Published in February 2025, this piece detailed the aftermath of a data breach affecting multiple Northwestern Ontario school boards. Lundmark meticulously outlined the compromised data types—including student numbers and emergency contacts—and provided actionable guidance on enrolling in protection services. By interviewing board officials and cybersecurity experts, she balanced technical details with human-centered concerns, ensuring affected families could navigate the crisis. The article remains a benchmark for educational institution accountability reporting.
In this January 2025 feature, Lundmark highlighted the Thunder Bay Public Library’s digital unification initiative, which streamlined access to e-books, audiobooks, and research databases. She interviewed librarians and patrons to emphasize the platform’s role in bridging digital divides, particularly for rural communities. The article’s focus on equitable resource distribution resonated with local policymakers, reinforcing the library’s strategic importance.
Lundmark prioritizes crime stories with direct community impact, such as retail theft or public safety collaborations. Pitches should emphasize localized data and stakeholder perspectives (e.g., business owners, law enforcement). For example, her Circle K coverage [6] combined loss statistics with employee testimonials, illustrating the human cost of crime.
With her nuanced coverage of the PowerSchool breach [9], Lundmark is likely to engage with stories about institutional accountability, student privacy laws, or cybersecurity measures in education. Provide clear ties to Northwestern Ontario’s educational landscape.
Stories exploring how Thunder Bay businesses adapt to economic pressures—such as crime or supply chain disruptions—align with Lundmark’s focus. Highlight innovative solutions, like the loss prevention strategies in her Circle K piece [6].
Lundmark’s 2024 promotion to Editor of the Thunder Bay Source recognizes her dual role as a reporter and editorial strategist. Under her leadership, the outlet has expanded its crime and education coverage, earning recognition for fostering civic dialogue.
“We’re just looking for solutions. We don’t want to install measures that affect the consumer’s experience. That’s our last resort.” – Amandeep Purar, Circle K security staff [6]
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