As Fodor’s Travel’s Digital Editorial Director, Jeremy Tarr crafts narratives that transform how we understand destinations. His work sits at the intersection of emotional storytelling and cultural analysis, making him a prime target for pitches that:
"The best travel writing doesn’t just describe places—it reveals how they reshape us."
Jeremy Tarr has cemented his reputation as a digital editorial leader at Fodor’s Travel, where he’s shaped the publication’s online voice since 2016. His work blends immersive storytelling with sharp editorial strategy, earning accolades like the Webby Award and four Lowell Thomas Awards. Based in Los Angeles, Tarr’s global perspective stems from firsthand experiences—whether navigating Vietnam’s surreal theme parks or exploring Transylvanian folklore—which he translates into compelling narratives that resonate with modern travelers.
This poignant exploration of Fiji’s Wakaya Island dissects why visitors often depart emotionally overwhelmed. Tarr masterfully intertwines cultural anthropology with personal anecdotes, revealing how the island’s history of tribal reconciliation and immersive rituals—like kava ceremonies—create transformative journeys. The piece elevated destination reporting by framing travel as emotional catharsis, sparking industry conversations about "vulnerability tourism."
Tarr critiques the commodification of wellness culture while spotlighting innovative programs in post-industrial cities like Detroit, where abandoned factories now host trauma-informed yoga retreats. His investigative approach combines data on mental health trends with interviews from neuroscientists and local entrepreneurs, offering a blueprint for meaningful wellness narratives beyond spa clichés.
This gastronomic deep-dive contrasts haute cuisine with grassroots food movements across six continents. Tarr’s vivid descriptions of Lima’s anticuchos (beef heart skewers) and Copenhagen’s avant-garde tasting menus showcase his ability to make readers taste through words. The article’s viral success demonstrated how food writing could drive destination interest without relying on traditional "top 10" listicles.
Tarr consistently selects stories where locations catalyze personal transformation, as seen in his Fiji piece. Successful pitches should identify destinations with inherent emotional gravity—post-conflict regions, communities preserving endangered traditions, or cities undergoing identity shifts. Avoid generic "hidden gem" angles unless tied to deeper human narratives.
His Detroit wellness analysis shows preference for programs addressing systemic issues like urban trauma or climate anxiety. Pitches might highlight how Icelandic hot spring rituals inform PTSD therapy or how Brazilian favela dance crews combat depression. Traditional spa offerings need fresh hooks—perhaps connecting sound baths to indigenous sound healing practices.
The culinary article exemplifies Tarr’s interest in dishes preserving historical memory. Effective pitches could explore how Syrian refugees in Berlin recreate Aleppo recipes using local ingredients or how AI recreates lost Roman sauces. Avoid standalone restaurant openings unless tied to cultural preservation or innovation.
At PressContact, we aim to help you discover the most relevant journalists for your PR efforts. If you're looking to pitch to more journalists who write on Travel, here are some other real estate journalist profiles you may find relevant:
