Jeffrey Dohm-Sanchez
Jeffrey Dohm-Sanchez is the managing editor at ICv2 who covers the business and product ecosystem around hobby games and trading card games, with a strong emphasis on how new releases and market movements affect retailers and collectors. His reporting sits at the point where fandom, product strategy, and secondary market pricing meet. He writes in a direct, utilitarian style that foregrounds formats, dates, and numbers so professionals can see how a launch or trend will play out in stores.
Trading Card Game Releases and Retail Programs
Dohm-Sanchez’s core newsroom work centers on trading card game products and the structures that support them. He reports on new set announcements across major franchises, including booster releases for Yu-Gi-Oh!, Pokémon TCG, Flesh and Blood TCG, and CookieRun: Braverse TCG. His stories consistently spell out release timing, product configurations, and tournament schedules, detailing elements such as booster packs, Elite Trainer Boxes, prerelease kits, and collection boxes.
He pays close attention to how publisher and platform initiatives shape the retail environment. That includes coverage of TCGplayer’s GEM Store badges for Flesh and Blood TCG sellers and partnerships that put branded retailer networks in front of online buyers. In these pieces he tracks which publishers are gaining visibility on marketplace platforms and what that means for store identity. Even straightforward product news is framed around how lines will be available, supported, and merchandised, making his trading card coverage especially relevant to hobby retail planning.
Pokémon TCG and Secondary Market Analysis
Within trading card games, Pokémon TCG is a major focus of his beat, and he treats it as both a product line and a financial market. His articles on recent sets and the 30th Celebration products follow price behavior on the secondary market, documenting how booster boxes and sealed products move after release. He cites concrete numbers and percentage changes, showing when prices drift down from summer highs and when high-profile sets become tests of market strength.
Dohm-Sanchez extends this lens to individual chase cards, tracking eBay sale ranges and outlier transactions for rare Mew variants and other premium pulls. He connects card-level spikes and drops to broader supply-and-demand dynamics, using specific sales data to illustrate volatility. Alongside this analysis, he covers new Pokémon expansions and calendars in standard news pieces, but even there he connects upcoming releases to expectations for demand and liquidity.
The result is Pokémon coverage that reads as both product news and a real-time brief on a trading ecosystem.
Miniatures, Warhammer and Rules-Driven Tabletop Play
Another recurring strand of his work is miniatures and rules-heavy tabletop games, with a particular emphasis on Warhammer 40,000. He reports on initiatives like Warhammer Academy, breaking down how onboarding resources, video pathways, and language availability are structured to bring new players into the hobby. His pieces on new rulebooks for Warhammer 40,000’s 11th edition lay out the contents of core rules and companion volumes, explaining what each book does for gameplay and where it sits in the learning curve.
In coverage of Codex: Space Marines and other major rules releases, he notes page counts, versions, and the inclusion of hobby guides, signalling how deeply a product supports both play and collecting.
Similar treatment appears in his reporting on miniatures titles such as Marvel: Crisis Protocol, where he highlights scenario packs and encounters that expand the game’s options. Across these stories he treats rules, background lore, and hobby guidance as commercial features, showing how they shape engagement and repeat play rather than just listing technical details.
Hobby Publishing, Graphic Novels and Cross-Media Fandom
Dohm-Sanchez also covers publishing and cross-media products that intersect with the games business. His reporting on Asmodee’s acquisition of the Welcome To… series focuses on how a successful line of games will be developed and distributed more widely, positioning the move as a strategic expansion of a brand.
He writes about deluxe editions of genre fiction like Dungeon Crawler Carl heading to hobby retail, describing physical features such as special covers, internal art, and added content that make the book a premium object for fans.
Within ICv2’s themed coverage weeks, he contributes pieces on graphic novels for kids and litRPG titles, again with a retail-first angle that highlights which series and editions are primed for store shelves.
His Gifts Week column, The JDS Perspective, curates picks to give and items that may be attractive to speculators, blending editorial recommendation with awareness of flipping potential. He also reports on branded media moments, such as Pokémon Company International’s Super Bowl LX commercial, as part of the broader context in which game and entertainment IPs build audience and drive product demand.
Industry Experience and Editorial Perspective
Dohm-Sanchez brings a long career in the games industry to his editorial role. He has worked across publishing, game design, screenwriting, and roleplaying game authorship, including titles such as Inspectres, Steamfortress Victory, and The Vampire’s Codex.
He owns 20 Eyes Entertainment, a studio focused on commercial online content creation, and has been a professional in the games field since the late 1990s.
That background shapes his coverage of entertainment and hobby markets: he writes about games, books, and collectibles with an insider’s sense of how products are built, packaged, and marketed. His ICv2 work consistently centers on the business of fandom, tying specific announcements and launches back to store-level realities, collector behavior, and the long-term health of game and comics ecosystems.
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