Jayitri Smiles is a senior real estate reporter at The Herald Sun, where she analyzes Melbourne’s residential property market with a focus on data trends and buyer behavior. Her career spans journalism and strategic media training, equipping her to craft stories that resonate with both consumers and industry professionals.
With a footprint in both newsrooms and PR strategy sessions, Smiles brings rare insight into how stories are built—making her an ideal target for pitches that balance human interest with hard analytics.
Jayitri Smiles has carved a niche as a leading voice in Australian real estate journalism, blending data-driven reporting with strategic media expertise. Beginning her career at The Herald Sun, she quickly rose to become a senior real estate reporter, covering Melbourne’s dynamic property market[2][5]. Her work focuses on residential sales, auction trends, and market fluctuations, providing readers with actionable insights. In a strategic pivot, Smiles transitioned to media strategy at Keep Left, where she co-led workshops on interview preparedness and message framing for corporate spokespeople[3][6]. This dual experience—spanning journalism and PR—uniquely positions her to dissect market narratives while understanding the mechanics of story pitching and reputation management.
This article demystifies media training for corporate leaders, emphasizing the alignment of spokesperson messaging with journalistic needs. Smiles draws from her newsroom experience to outline practical strategies, such as crafting bridging statements and avoiding technical jargon. The piece underscores her ability to translate journalistic expectations into actionable PR advice, reflecting her deep understanding of both fields[6].
Smiles prioritizes Melbourne’s suburban property movements, particularly first-home buyer activity and auction clearance rates. Pitches should emphasize granular data, such as postcode-level price changes or demographic shifts influencing demand[2][8].
With her background in digital storytelling, Smiles welcomes stories exploring proptech tools, virtual staging, or social media’s role in property marketing. For example, a pitch on AI-driven home valuation models would align with her interest in tech’s intersection with real estate[6][9].
While specific awards aren’t detailed in available sources, Smiles’ influence is evident through her dual role as journalist and media strategist. Her workshops at Keep Left have trained over 40 spokespeople across 12+ organizations, demonstrating industry recognition of her communication expertise[6].
At PressContact, we aim to help you discover the most relevant journalists for your PR efforts. If you're looking to pitch to more journalists who write on RealEstate, here are some other real estate journalist profiles you may find relevant:
